Social Is the New Starting Point: Brands as Publishers and Harnessing SuperSharers
On the social web there is no place for ads: there is only content and sharing. Increasingly users are accustomed to a consuming and sharing a blend of the personal, funny, and serious all in an intermingled feed. Brands can succeed on the social web by developing "content gifts" for their audience and measuring the social lift, or earned media, that comes from engaging SuperSharers.
During this seminar, BuzzFeed and Virgin Mobile will discuss what it takes to be successful as a social brand publisher through select case studies.
Presented by Buzzfeed and Virgin Mobile
BuzzFeed currently has an audience of 25 million monthly uniques and works with leading brands like GE, Viacom, Toyota, and Kraft to engage this audience exclusively with native, social advertising (no banners). Social advertising shows superior performance along all metrics when compared to traditional digital advertising and works for brands in all sectors.
Panelists
Jon Steinberg, President, BuzzFeed
Ron Faris, Director of Brand Marketing, Virgin Mobile USA