Banff World Media Festival - “Power Play- Reshaping The Future Of Social Advertising” - Banff - June 11, 2013

Speaker: Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed 10:00 am - 11:00 am Fairmont Banff Springs Hotel Norquay

Demo Hub Presents: Power Play - Reshaping the Future of Social Advertising with Buzzfeed
Time: 10:00 - 11:00 | Location: Norquay Add to calendar
From news to entertainment - social media has become the new starting point in how we discover, consume and share content. As social media continues to evolve, brands have learned to adapt to the changing media landscape by creating content that users want to read and share with their friends. Jonathan Perelman, Vice President of Agency Strategy and Industry Development will share how brands can reshape the future of social advertising as TV and digital media converge and rely on social media for true word-of-mouth marketing.
Why does native advertising work best for social media?
How can brands/marketers make a significant impact by being its own publisher?
What can we expect next in social media?

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