The native advertising model has been hailed as the number one – possibly only – monetization solution for mobile, a platform where banners somehow seem more clunky and abrasive than on desktop. As possibly the biggest evangelist for the native advertising movement, Buzzfeed is ever-searching for the best ways match up mobile users with its unique blend of branded content. Jonathan Perelman, VP of Agency Strategy and Development, and a special guest will detail the role of collaboration in bringing a mobile native strategy to life.
- U.S. President Barack Obama and leaders from 20 nations called for doubling clean energy research funding over the next five years at the Paris climate summit 🌍 ›
- Planned Parenthood officials said they believed Friday's shooting at a Colorado Springs clinic was motivated by opposition to abortion. ›
- And Kobe Bryant wrote a poem announcing that he's retiring from professional basketball at the end of this season 🏀🎭 ›