The native advertising model has been hailed as the number one – possibly only – monetization solution for mobile, a platform where banners somehow seem more clunky and abrasive than on desktop. As possibly the biggest evangelist for the native advertising movement, Buzzfeed is ever-searching for the best ways match up mobile users with its unique blend of branded content. Jonathan Perelman, VP of Agency Strategy and Development, and a special guest will detail the role of collaboration in bringing a mobile native strategy to life.
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