Bum(p)-A-Smoke

For a new promotional campaign, Marlboro has decided to combine two of the most addictive substances known to mankind: nicotine and iPhones. Sounds healthy. [Via The BuzzBrewery]

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  Using Bump technology, social smokers are able to bum virtual cigarettes from hardcore smokers and exchange them for real ones with an electronic coupon. This is supposed to curb the (apparent) problem of occasional smokers having to go out and buy an actual whole pack of cigarettes and power smokers who might actually have to lose a single cigarette from their pack.[Click for larger]