Disappointingly, this very baffling website is supposedly a viral marketing tool to promote a heating pad for female menstrual cramps. It's so funny we wish it was a real movie. We have yet to see if this kind of marketing will really work, but it's a refreshing departure from your typical awkward tampon/douche/pms commercials.
Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.