1. “The Pizza Head Show” 1993-1997
In 1993, Pizza Hut launched what would be one of their most memorable ad campaigns, The Pizza Head Show. The commercials were created by San Francisco’s Goodby Silverstein & Partners and directed by Walter Williams, the creator of Saturday Night Live’s “The Mr. Bill Show”.
Like “The Mr. Bill Show,” Williams gave the commercials a low-budget feel.
All the commercials consisted of spokes-character “Pizza Head” being bullied by pizza-cutter, “Steve,” and an off-camera narrator.
The commercials were pretty popular and over it’s run it incorporated a variety of promotions, like Goosebumps, Jonny Quest and Star Wars.
The campaign ran for 16 spots until its abrupt end in 1997.