Prominent national newspaper The Australian is under fire for its obituary of famed author and neurophsyiologist Colleen McCullough, who died on January 29, aged 77.
The opening paragraph of the obit was immediately ridiculed online for its sexist and inappropriate language.
Comparisons were also made to Bruce Courtenay's obituary in 2012, noting the stark contrast between the tone of each.
Twitter users also began writing their own obituaries mocking the paper.
Ultimately, the stuff-up just adds to problems already recognised in the media.