SuperMassiveMega Makeup store Sephora is set to open its first Australian location in Sydney on Friday.
The countdown is on!! #SephoraAustralia
In anticipation of the big day, Sephora started up their #CountdownToBeauty campaign - which seemed faultless, at first.
The #CountdowntoBeauty is on @sephoraaus http://t.co/H3jYTWbvR0 #sephora #Beauty #Beautyaddicts
Until the exclusion of one letter led to a rather offensive Facebook post:
They quickly deleted the post - but will probably spend a bit of time spellchecking before posting another.
