Earlier today the president of Taco Bell, Brian Niccol, hosted an AMA on Reddit.
First, he was asked why Taco Bell couldn't be found in Canada.
And then he had a lot of "trouble" understanding what "4/20" meant.
There were compliments thrown around.
But unfortunately the Bell Beefer doesn't look like it's ever coming back :'(
Oh well. Taco-flavored kisses for everyone!