In April, BuzzFeed discovered, via this Reddit thread, a photo of a (now confirmed) prototype Cadbury–Vegemite crossover that is sure to change the world as we see it.
The general consensus was that the chocolate was a well-put-together fake.
When pushed for comment, Cadbury would only engage us so far.
Sure, we did our own investigating – but the sources we uncovered were not willing to go on record.
i have received new evidence regarding the @CadburyAU vegemite chocolate Cadbury still haven't called me.
Cadbury was called multiple times, but refused to put us through to the relevant people.
Cadbury ~still~ hasn't gotten back to me re: vegemite chocolate
They never did.
Today, in a thirst trap of monumental proportions, Cadbury has directly tweeted BuzzFeed Australia with a new video that confirms the existence of Cadbury Vegemite.
@BuzzFeedOz @braddybb 😉 https://t.co/FRhDnPJe6O
Here is the full video:
.@Cadbury + Vegemite. The most talked about flavour combination yet… is real! #ChocPlusWhat
The mysterious chocolate is set for release on June 1... ALTHOUGH WE MAY SEE IT SOONER?!?!
Cadbury was pressed about what THE HELL was meant by *soon*.
And this was the response:
And now we wait.
