8 Global Ad Campaigns That Exploit 9/11

Let's face it, we self-centered Americans need a reminder from the global community every once in a while that there are FAR worse things out there in the big, scary world than having terrorists slam jet planes into our workplaces and landmarks. Here are just a few examples of things worse than 9/11 that we need to be mindful of. Thanks, global community, for pointing out our short-sightedness.

• 1) Brazil: World Wildlife Fund and DDB Brazil

  

  Because tsunamis > terrorists.

• 2) Dubai: The Khaleej Times

  

  Full-page, anti-smoking advertisement that reminds us that smoking is much worse than 9/11.

• 3) France: Solidarites

  

  Bad drinking water is worse than 9/11 AND the Titanic. Silly Americans.

• 4) Spain: El Pais

  

  There's nothing like turning the 9/11 disaster into a "what's wrong with this picture" game.

• 5) New Zealand: DDB New Zealand for ASH (Action on Smoking and Health)

  

  OK, OK, we get it. Contrary to what we learn on Mad Men, smoking is BAD!

• 6) Moscow: The Moscow News and BBDO Moscow

  

  Bring your kids in for a fun craft activity. Today, we'll be making a paper replica of death and destruction.

• 7) France (again): BBDO and Defi Pour La Terre (Challenge for the Earth)

  

  At least this one was done for a worthy cause. Trees! It would be a real shame if any more trees died.

• 8) France (yet again!): Courrier International and Saatchi & Saatchi France

  

  ...and France nails the Hat Trick. If only the WTC had been shorter, tragedy could have been avoided. "Learn to Anticipate" indeed! Thanks, France!

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