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Posted on Nov 12, 2013

Fortnum & Mason Opens First New Store in the U.K. in More Than 300 Years

And the adverts poke fun at the French, bien sûr.

by BernsteinAndriulli

Community Contributor

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Fortnum & Mason Opens First New Store in the U.K. in More Than 300 Years

Lydia Whitmore photographed Fortnum & Mason's latest campaign, announcing the opening of a Fortnum's store in St Pancras station, London.

"I didn't want the images to seem traditional or stuffy; instead, it's slick without feeling too overdone," said Whitmore.

Her still lifes of crumpets, biscuits, and other British fare splash across billboards in the Victorian terminus and covered the Evening Standard's Friday edition.

Fortnum & Mason Opens First New Store in the U.K. in More Than 300 Years

Lydia Whitmore photographed Fortnum & Mason's latest campaign, announcing the opening of a Fortnum's store in St Pancras station, London.

"I didn't want the images to seem traditional or stuffy; instead, it's slick without feeling too overdone," said Whitmore.

Her still lifes of crumpets, biscuits, and other British fare splash across billboards in the Victorian terminus and covered the Evening Standard's Friday edition.

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