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US residents can opt out of "sales" of personal data.
"Screw FourSquare, I wanna be the Mayor of The Grid. We all know traffic can be a pain, but now you can use your iPhone GPS to plot courses for Tron: Legacy LightCycle battles on your morning commute. Per the folks at Coke (who branded the game) the new LiveCycle iPhone app is ” The first location-based video game that lets you play a real-life version of Tron: Legacy”. It uses your location to create light trails and you get points when other people crash into your trails."