The era of Rihanna's rattail/faux mullet continues in her new video for "What Now."
View this video on YouTube
The video is directed by Jeff Nicholas, Jonathan Craven, and Darren Craig, and the song is the sixth single from last year's Unapologetic.
A lot of people are not down with this most recent hairstyle...
... But it does lend itself to some nice twirling and flipping action.
And it could be worse.
Rock it if you want, RiRi.
