This is a personal, non-sponsored post by a member of BuzzFeed's ad content team.

    How and Why People Break-Up

    We know when people break up, now it's time to figure out why and how people do it. Chances are that your significant other cheated on you in Turkey, and they'll break it to you on the phone.

    Ashley Baccam
    by Ashley Baccam

    Creative Lead

    • We broke up because...

      Collected from public tweets on Twitter which contained the phrase "We broke up because."

    • We broke up via...

      No tweets in this graph, but breaking up that way would be very tragic (and public).

    • Infographic time!

      (larger version)

    • The most likely day of the year to be broken up with is the first Monday in December!

      That's soon! So brace yourself for the holiday season, folks!