You know those little hand cream samples that comes in magazines and the mail? The ones you never use and throw away?
Dove came up with a creative idea to have people actually try their product. They sent a de-misting pen to a variety of hotels, and had them write a message about Dove on the mirror, pointing to the product. After the guest would have a shower, the message would appear when the rest of the mirror steamed up - the perfect time to try the product! Hard to ignore, right? (And a little creepy.)