Last week, a man named Steve Midz uploaded a video to YouTube of a road rage altercation.
It then got posted to Reddit, whereupon it proved rather popular.
In the video, a man driving a Citroen Picasso gets into an argument with a moped driver. He was later revealed to be 51-year-old Ronnie Pickering from Hull, a taxi driver and former member of the armed forces. At one point he offers the man he's arguing with a bare-knuckle boxing match. The altercation eventually ends without violence.
However, one particular exchange has seized the internet's attention:
"Do you know who I am?"
"Who are you then?"
"Ronnie Pickering!"
"Who?"
"Ronnie Pickering"
"Who?"
"RONNIE PICKERING!"