Promoted

Coca-Cola’s New Social Media Campaign Won’t Let You Use The Word "Gay"

Coca Cola has now removed the website.

1. Updated: Jan. 28, 09:46 a.m. GMT: Coca-Cola has apologised and removed the site. In a statement the company told BuzzFeed:


We are aware that the Share A Coke promotion we are running in South Africa has generated an unintended outcome. We apologise for any offense caused.

The Share a Coke program was created to allow consumers to take the iconic “Coca-Cola” script and replace it with their name on the can.

In South Africa, the digital version of the Share a Coke promotion did not properly limit the customisation to individuals’ names.

We’ve taken down the site and are in the process of revising the digital tool immediately.

As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion, equality and diversity through both our policies and practices. Again we apologise for any offense this has caused.

2. This site allows you to enter your name and create a Coke can with a personalised name on it.

3. But if you enter this word…

4. …you get this error message.

5. BuzzFeed has approached the company for an explanation and is awaiting a response.


It comes on the back of the news that Olympic security wearing the company’s logo arrested a gay human rights advocate who was simply waving a rainbow flag. The company has defended the arrest.

6. Still, social media users have found a way to express their sexuality using the tool.

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