Scottish Charity Says Its Twitter Account Was Hacked After Tweets Called JK Rowling A #Bitch

    Social media engagement strategy of the day.

    Alan White
    by Alan White

    BuzzFeed News Reporter, UK

    This tweet from The Dignity Project appeared mid-afternoon.

    Via Twitter: @DignityProject

    It is, according to its website, a charity that aims to improve the quality and standard of education in Africa for children and their communities.

    Whoever runs their Twitter account is, like many Scots, unhappy about the author's opposition to Scottish independence. They're no doubt further riled by the fact she's today announced that she has donated £1 million to the “Better Together” campaign to keep Scotland in the United Kingdom.

    Twitter didn't feel it was all that, well, dignified.

    SimonNRicketts @SimonNRicketts

    “The Dignity Project” might need a name change. http://t.co/oQslfxlFtx

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    Simon Blackwell @simonblackwell

    .@DignityProject You might want to look up the meaning of 'dignity' when you've got a minute.

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    FW @frozenwarning

    Considering the @DignityProject is a " "Christian" charity, Christians should be ashamed of them https://t.co/VkLQy17EL9

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    The charity's Facebook page suggests it's struggling somewhat.

    Via Facebook: The-Dignity-Project
    Via Facebook: The-Dignity-Project

    BuzzFeed has reached out to the charity for further comment.

    The charity has claimed on its Facebook account that its Twitter account has been hacked. It then deleted the Facebook account.

    Via Twitter: @PDarigan

    (With thanks to Paul Darigan).

    A statement appeared on the charity's website, but appears to have been taken down.

    Chris Hamilton @chrishams

    Dignity Project's huge "disclaimer" statement re #jkrowling tweet (which is still up: https://t.co/zcBTXVE8Sp)

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    It's not the first time a sexist tweet has appeared on the account.

    The Dignity Project @DignityProject

    Why is it Called PMS? because Mad Cow Disease was already taken... http://t.co/8Y8pmsCkJU

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