The step from experience to exFEARience is simple.
The purpose of the new exFEARiential marketing division is clear:
Give your customers an experience they’ll never, ever forget. Muggings. Riots. Babynappings. We’ll do anything to get your brand noticed.
And if you look closer, you will notice that this time the guys at John St. had the balls to mention and make fun of specific campaigns, like Carlsberg puts friends to the test and NIVEA Deo: Stresstest.
Another brilliant and funny, yet dramatic, video to make us think about the last trends in advertising and the process of standardization in creativity.
So congratulation, guys.
Keep up the good job!
P.S. Do you think some companies will actually contact John St. for this kind of service?
- Police in Athens used pepper spray on protesters two days ahead of Greece's major bailout vote.
- A medical helicopter has crashed in Colorado. Three people were injured, according to reports.
- Serena Williams survived an upset at Wimbledon and defeated Heather Watson. She'll play her older sister Venus in the next round of the tournament ?