Digital Messaging Infrastructure benefits to Sailthru:
- Ability to manage large volumes of email traffic
- Capacity to transfer messages from queue to queue under heavy volume
- Legendary stability at a reasonable price point
- Ability to maintain large clusters of servers effortlessly
- Ease of configuration and customized deliverability data
Overview
Sailthru deploys hundreds of millions of automated outbound messages daily. Prior to selecting PowerMTA, Sailthru utilized an open source solution, Postfix. While most US-based ESPs and marketing automation technologies experience a digital messaging rush in the morning and early afternoon, Sailthru personalizes delivery time for each individual user based on when they are most likely to open email and convert. This results in high volumes of messages sent around the clock. Therefore, Sailthru demanded industrial-strength messaging infrastructure that would manage its rising email volume and, above all, required stability and dependability in its deliverability platform.
Challenges
The open-source challenges that Sailthru experienced prior to selecting PowerMTA were many. From a traffic management perspective, the ability to manage and maintain large clusters of servers became too complex for Postfix, leaving it prone to error. Small custom configuration changes were complicated and posed a great challenge—tasks such as optimizing sending patterns across a varied customer base ultimately proved too cumbersome. Open Source systems (tools) are great for start-ups, but are not necessarily equipped to manage the unique sends of large senders and ESPs. For example, Open Source tools don't allow you to configure the number of connections to open, or set the number of simultaneous connections, nor do they provide the number of delivery attempts per hour, when throttling sends. With today's explosion of automated marketing systems, configuring connection directives is critical. Mature ESPs are distinguished by their marketing automation tools and strategies but also by the underlying messaging platform.
Solution
By selecting PowerMTA, Sailthru radically enhanced its messaging performance and dependability, focusing on the ease of configuration and traffic management patterns. PowerMTA impressed Sailthru with its ability to view queues in real-time, and the flexibility to transfer messages from queue to queue under heavy volume, while load times rapidly diminished. Another important feature was the responsiveness of the reporting interface during peak times—it would load immediately and give Sailthru direct views into the responses from the receivers. Additionally, tracking campaigns by Job ID also improved visibility into their client stream.
Takeaways and Deciding Factors
There is much to consider before choosing a commercial grade MTA. But, collectively, Sailthru felt that ease of use, along with performance and legendary stability, a rich feature set, and a reasonable price point made PowerMTA a sound investment for their sending environment.
Quote
"PowerMTA has provided Sailthru with a rock solid application that we can push to the limits—and we never have to worry about missing a beat."
--Director of Deliverability -Ken Pfeiffer
You can download the case study here.
About SailThru
Ranked #6 in Inc. 500's Top 100 Advertising and Marketing companies, Sailthru improves customer engagement and retention with today's leading ecommerce and media brands. Sailthru is an omnichannel marketing technology company with an international client base. Based in New York City, the company's solution allows for automated marketing decisioning and engagement based on explicit and implicit user data natively collected from all marketing channels. This data drives 1:1 personalized experiences which are proven to drive increased revenue
About PowerMTA™
Founded in 1999, Port25 Solutions Inc. provides specialized email delivery infrastructure software that address the ever-growing demands of client communications and digital messaging apps. PowerMTA™, Port25's flagship product, has a global footprint that is recognized in over 50 countries, with over 4,000 installations. It provides enterprise senders with superior performance and advanced features to proactively manage sender reputations. PowerMTA is utilized by hundreds of Email Service Providers worldwide and many leading enterprise-level clients including Microsoft, Forbes, Turner Broadcasting and the New York Times. Port25 is a member of the Email Sender and Provider Coalition (ESPC) and M3AAWG. Visit Port25 for a fully featured product evaluation.
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