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US residents can opt out of "sales" of personal data.
In our current year of 0003 PS (post-Snowden), privacy is a perennial buzz word, but not everyone places the same value on online anonymity. As recently as the Paris attacks, critics have called into question the commercial availability of privacy features such as encryption. Invariably, these critics resort to an argument that sounds something like: But I'm not a criminal/terrorist/illuminati member, why should I care about online anonymity if I have nothing to hide? To proponents of this argument I'd first like to express my relief and gratitude that you're not a member of the criminal underground. That makes two of us. But there are several compelling, practical reasons even law abiding citizens- perhaps especially law abiding citizens, given we have the most to lose- have a direct vested interest in protecting their online privacy.