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    19 Beauty Products With Results That'll Make You Do A Double Take

    You'll think it's a trick — but these before and after pics are totally real.

    1. A bottle of Fanola No Yellow Shampoo for gray or bleached hair. This purple shampoo will tone down any unwanted yellow hues, leaving your locks looking vibrant and gorgeous. Bonus: It's vegan and cruelty-free!

    Reviewer's warm-toned blonde hair
    Same reviewer's hair now toned cool platinum blonde

    Get more info on this shampoo in our deep dive into Fanola No Yellow Shampoo here.

    Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product, I canceled my appointment. I'm totally in love! This shampoo is not drying at all, and just after two washes, I achieved my desired results! I can't recommend it enough!" —Rachael B.

    Get it from Amazon for $16.99+ (available in three scents and four sizes).

    2. A reusable Revlon oil-absorbing stick to soak up any excess oil for that matte look. This replaces blotting papers and can be used before or after applying makeup! It's even simple to clean — just remove the stone and wash occasionally. 

    Reviewer's before and after photos showing their forehead greasy and then matte after use of the roller
    A reviewer holding the face roller

    Promising review: "I love it! I always get so oily in my T-zone, and I hate it, so I’d pack on powder or run out of blotting sheets so quickly. This product absorbed my oil while not messing with my makeup! :) I will definitely be taking this with me everywhere." —Emma

    Get it from Amazon for $9.09.

    3. Crest 3D White Professional Effects Whitestrips for a whiter and brighter smile in just a few uses. This formula is enamel-safe, and you can get results while binging your fave show on the couch.

    Promising review: "The most significant changes happened in the first 10 days, so expect smaller changes after that. I used two packs because my teeth were initially very yellow. I think most of you would be happy after 20 treatments. After using two packs, I did a check-up at my local dental clinic; both my gum and enamel were healthy, which is a big plus. They also measured the shade of my teeth as B1 so you know the pictures aren't just white due to picky lighting. This is pretty damn impressive cause B1 is the whitest shade one can get without veneers. Also, the cost of two packs was like a quarter of what I would need to pay if I was to do the treatments at the clinic. The most important thing is to be patient and consistent, stick to the damn treatments, and don't complain too soon. Make sure the strips stick to the surface of your teeth properly, especially if you have crooked teeth, and make sure to compare your results under identical lighting." —NotSponsored

    Get a box of 22 treatments from Amazon for $45.99.

    4. The Bed Head Curls diffuser hair dryer designed to help reduce frizz and boost shine. It has a special *chill out* button that releases cool air to style curly hair. The diffuser can also be removed and used as a regular blow dryer.

    Reviewer's hair before using the diffuser with frizzy hair and after with more defined curls
    The hairdryer

    Promising reviews: "The best thing I have ever bought for my hair...EVER. This was a game-changer for me. I've already recommended this to friends who have ordered it and said the same thing. The picture (shown above) is with a regular blow dryer vs. with THIS blow dryer. If you have curly hair, you NEED this in your life. No questions asked. Buy it now! Don't read any more reviews; you're wasting valuable time. Just trust me. This is all you need in life." —Kimberly Stokes

    "Works well on 4b/4c hair. My hair is a kinky/tightly curled texture, and it works great drying while maintaining my texture. The placement of the handle makes it easy to hold closely to my head." —Amazon Customer 

    Get it from Amazon for $24.49.

    5. A pack of pimple patches for those pimples that pop up at the wrong time. Just stick these on, and you can expect a reduction in the size of pimples and any visible redness/irritation. 

    Promising review: "These things have gotten rid of so many blemishes for me! I had two really big pimples, one on my chest and one on my shoulder, so I put these patches on them, and it pulled so much stuff out of those pimples that the area where it's white is actually, like, thicker than the rest of the patch; these patches are a miracle! Gotta love finding inexpensive and super effective acne solutions!" —KM

    Get four packs of 96 in various sizes from Amazon for $13 (also available in packs of 72 and 240).

    6. Maybelline Eyebrow Definer Pencil that will take your eyebrows to the next level. This pencil has a teardrop-shaped tip and a little brush to help you draw and blend your way to picture-perfect brows.

    Promising review: "I have little to no eyebrows. Penciling them in with something like Brow Wiz with the tiny tip is pointless and takes forever, and I run out in a month or less. This makes it easy, and my brows look BOMB!!! I will buy this over and over and over." —CheerfulBanshee

    Get it from Amazon for $8.85+ (available in four colors).

    7. Moroccanoil Cream because it defines and enhances curls by softening and hydrating your hair. Your hair will go from frizzy to lusciously curly after applying this — cue Willow Smith's 🎶 I Whip My Hair Back and Forth 🎶.

    A model's hair before using the cream and after showing more defined curls
    The bottle of curl cream
    Amazon

    Promising review: "I love this stuff! It can be used alone, and it will keep my curls soft and nice. If it's humid out, I still use a small amount of gel to finish it off to keep it from frizzing out, but I think this is my favorite curl cream by far. I use Moroccanoil to moisturize my curls first, then this, and then gel if needed based on weather. I highly recommend this!" —Erica Bruno

    "Best product I have eve used! I have tried just about EVERYTHING for my curly, kinky hair, and finally found the answer with this product!! It has taken me SOOO long, but I am thrilled with the way it separates my curls without making them look sticky or plastered. You don’t need more than a small dollop. Heartily recommend!" —Marsha

    Get it from Amazon for $16+ (available in two sizes).

    8. A razor bump solution for relief from irritation caused by shaving. You can say goodbye to razor bumps, ingrown hairs, and rashes. This can be used anywhere you shave — legs, bikini line, chest, and face.

    Promising review: "This product has worked GREAT on my armpits where I had big, painful, inflamed hair follicles for YEARS! I use a dollar shave razor now, changed every couple of weeks with Tend Skin after every shower and before deodorant. Miracles!" —A User

    Get it from Amazon for $18.79.

    9. Maybelline Dark Circles Treatment Concealer that will work like magic to hide discoloration around your eyes. With a swipe, tired eyes look refreshed and selfie ready.

    A reviewer with dark circles under their eye
    The same reviewer now with less visible dark circles under their eye

    Promising review: “Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer is a game-changer for under-eye concealment! Its lightweight formula provides excellent coverage, effortlessly camouflaging dark circles and brightening the under-eye area. The applicator makes it easy to apply and blend, leaving a natural finish without creasing. I love how it instantly makes me look more awake and refreshed. This concealer has become my go-to product for achieving a flawless under-eye look. Highly recommended for anyone looking to conceal dark circles effectively!" —LC

    Get it from Amazon for $6.64+ (available in 18 shades).

    10. SoCozy Leave-In Curl Conditioning Spray for kids to gently detangle and soften hair for frizz-free bouncy curls. Made with vitamin B5, jojoba oil, and olive oil, it replenishes, strengthens, and moisturizes hair. Get adorable curls without the fuss.

    Reviewers say this spray will leave wavy or curly hair (from 2a-4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts!

    Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and I. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland

    Get it from Amazon for $8.69.

    11. Live Tinted Superhue Pigmentation Stick to target dark spots and hyperpigmentation. This *magic wand* glides on easily to even out your skin tone. It's vegan, cruelty-free, and non-comedogenic. 

    A model with visible hyperpigmentation/The same model with less visible hyperpigmentation
    Live Tinted

    Live Tinted is a South-Asian, woman-owned beauty brand founded by beauty blogger and entrepreneur Deepica Mutyala. This brand celebrates being inclusive and diverse.

    Promising review: "I HAVE NEVER HAD A HOLY GRAIL PRODUCT. UNTIL NOW!! Literally SO effective. Tons of people have been complimenting my skin from my boyfriend (who doesn't always notice subtle changes) to my coworkers ONLINE VIA VIDEO! My skin literally looks visibly brighter and smoother. The only thing you have to be careful of is if you freshly wax or thread any part of your face. Wait a day or two to use the product in case you have sensitive skin to be safe!" —Ulta Customer

    Get it from Ulta or Live Tinted for $34.

    12. Elizavecca Collagen Hair Protein Treatment jam packed with hair-loving ingredients like collagen, ceramide 3, and soy protein to repair damaged or over-processed locks. It can be used on various hair textures from straight to tight curls

    A reviewer's hair before using the product with dry and frizzy hair/An after image of reviewer's hair looking sleek and frizz-free.
    Bek O' Connell/BuzzFeed

    Here's a review from a BuzzFeed contributor:

    I have a very thin, fine hair, so finding ways to make it look presentable can be a challenge. Since I only have, like, 100 hairs on my head, I have to take very good care of them. As a result, I'm kind of a hair mask hoarder — opening my bathroom cabinet leads to an avalanche of half-used hair products. But despite all my fancy shampoos, conditioners, masks, leave-in conditioners, and oils, my hair continued to be hay-like and frizzy. When I bought Elizavecca's CER-100 Collagen Coating Hair Protein Treatment for under $10, I was not expecting much. But seriously, after just two uses, I'm ready to call this the miracle product I've been searching for.

    This repairing hair treatment works just like a hair mask. You wash your hair, and then apply the treatment to your hair and let sit for 5-15 minutes. It's in a little squeeze bottle, which is a huge plus because I hate having to scoop product out of a jar while I'm in the shower. The scent is nice without being overwhelming. After rinsing this out, I can feel a noticeable difference right away. My hair, once unruly and dry, now feels like silk. I can't stop touching it; it feels like I stole someone else's hair. My fuzzy puff of hair has relaxed into loose waves, and each strand just feels considerably healthier. I can't believe the results after just two uses. I'm ready to start a very active Elizavecca fan club if anyone else is looking to join. —Bek O'Connell

    Promising review:" I am shocked — a miracle really. I have 4C hair, African American texture. Last week, I washed my hair, and most of it was all over the bottom of my shower. This week, I let this product sit in my hair for about 20 minutes, looked at the bottom of my shower, and only saw teeny bits of hair. This reduced shedding by 97%. I will always order this because of its affordability, but also, I might be able to grow my hair super long if I continue this process." —Audrey

    Get it from Amazon for $7.66+ (available in two sizes).

    13. Hydrating face masks that can tighten skin, hydrate, and reduce fine lines and wrinkles. This mask might look like something straight out of an episode of The Walking Dead when you apply it, but you won't look like a zombie once you take it off.

    Reviewer before and after wearing the mask showing more moisturized and smoother skin in the after pic
    A split image of a reviewer wearing the mask and after taking the mask off

    Promising review: "I was absolutely amazed after using this mask! It made my skin so soft! My pores were barely there; this mask tightened my skin and left it baby smooth! This was only after one use! My makeup went on beautifully and lasted longer. After several uses, I can say the tightening effect has really left my skin firmer. The mask made my skin feel slightly itchy as it tightened. However, it did subside, and it didn’t irritate my face. I am loving how soft my skin is. And yes, it is still making my pores look nonexistent! Love it, would highly recommend. 💕💕" —Sarah

    Get an eight-pack from Amazon for $25 (also available in a 16-pack).

    14. L'Oreal Paris Root Cover Up Gray Concealer Spray so you can go longer in between salon visits. This spray will give you quick and professional results when you just want a quick fix.

    A reviewer's hair with gray roots
    A reviewer's hair after using the spray now without gray roots

    Promising review: "My mind is blown! I was so nervous to use not just this spray but a gray coverage spray in general. I am only 26 and started going gray at 16. It had gotten worse the last few years where I would need to color my roots every month. Of course, it’s a pain in the butt and expensive! I finally bought this spray, and I’m mad at myself that I waited so long!! So, so good! Way better than I thought it was going to be. I would recommend using a piece of paper when getting near your face. Spray with your finger gently also without getting too close to your head." —Andy diamond 

    Get it from Amazon for $9.97+ (available in 13 shades and packs of two and three).

    15. Sol by Jergens Self Tanning Drops that you can add to your fave lotions, oils, or serums for a customizable tan without streaks. It's oil-free and works great for all skin tones. Get that ~just left the beach~ glow whenever you want.

    Promising review: "This stuff works great! I am very fair-skinned and have always had problems with sunless tanners looking too orange on me. I applied in the afternoon and didn’t notice any change in color. I was becoming a bit skeptical, as it says within hours. The next morning, however, I woke up to a perfect tan glow. Not orange, just right for a fair-skinned person looking to have a little bit of color without having to spend hours in the sun. I cannot comment on how long the color lasts, as this is my first application, but I am very happy with my results and highly recommend." —Stephanie

    Get it from Amazon for $11.35.

    16. A hair thickening spray so you can make your fine and limp hair look fuller without getting a blowout in just 60 seconds! It's jam-packed with minerals and nutrients and a thickening tonic to absorb access oil so you can achieve voluminous hair. BTW, Rapunzel called and she wants a bottle, too.

    A reviewer's hair before using the spray
    A reviewer's hair looking fuller and thicker after using the spray

    Apply to damp hair, comb through, and then dry or style as usual.

    Promising review: "The spray is amazing! My hair has thinned in the past couple of years due to age and an illness. With just one use, my very fine hair feels thicker, looks fuller, and my style stays all day. After photo (shown above) is after applying and just drying (before styling). I’m in love!" —donna

    Get it from Amazon for $22.95.

    17. A nail growth treatment for some serious claws that will make you want to rock your natural nails and skip the nail salon. Infused with keratin, this polish prevents peeling and chipping to make your nails harder and grow longer. Oh, and did I mention that it's under $5?

    A reviewer's before photo showcasing their short nails
    A reviewer's after photo with longer nails after using the treatment

    Promising review: "My nails were paper thin and brittle from thyroid problems, and I was never able to grow out my nails. I’ve used this product for about 2.5 months now, and it’s truly working! My nails are hard and strong; I am able to have long nails without them chipping or splitting. I only use one coat, take off with acetone every three days, and reapply. If you use too many coats, it will chip off and not do its job. Pictures (shown above) are from the first day I used this and a current one after 2.5 months. Definitely worth it if you put in the effort every three days." —MTern523

    Get it from Amazon for $3.88.

    18. Mederma PM Intensive Overnight scar cream because it's specifically formulated to work with your skin's nighttime regenerative cycle to reduce the appearance of scars. This cream will make scars appear smoother, smaller, and less noticeable while locking in moisture and collagen. 

    A reviewer with acne scars before using the product
    The same reviewer with fewer scars after using the product

    Promising review: "This is my second order of the Mederma PM Intensive Overnight Cream. I had major surgery on my leg in February 2022 and began using it on the incision when it closed. The long incision scar has greatly diminished. I am continuing to use the cream because it is making a difference. This makes about 4 1/2 months now, and I am still seeing improvement, so I will continue to use it." —Margaret A. Nezhadpour

    Get it from Amazon for $16.79.

    19. O'Keeffe's night hand cream to relieve dry, cracked hands overnight. This hypoallergenic cream contains deep conditioning oils that calm irritation and repair hands in as quickly as one use. 

    A reviewer showing their hands before using the cream and their hands are dry with cuts and scrapes
    A reviewer showing their hand after one week of use and their hand is now moisturized and no longer has visible scrapes

    Promising review: "Absolutely phenomenal. I am a medical mama, and I wash my hands compulsively. My hands were so horribly cracked and painful. Immediately, I found relief with this cream, and in a matter of one week, my hands were back to normal! Cannot recommend enough!" —Amazon Customer 

    Get a two-pack from Amazon for $20.27+ (also available in a five-pack).

    Cinderella has nothing on these amazing transformations!