The SEO-Content Connection

Content marketing doesn't work in isolation -- it's a network of core content, distribution, website copy, and repurposed content. Create a blog article or video, host it on a beautiful website with top-notch original writing, then distribute links to it through social media content. Want to keep visitors coming in? Repurpose the content to keep it interesting and relevant, then redistribute regularly. This process helps make you an influencer in your market and in your field, raises your profile, and may even lead to media and networking opportunities. But even more importantly, stellar original content will also improve your digital profile, by improving your Search Engine Optimization (SEO) -- the all-important ranking on Google and other search engines.

1. White Hat vs. Black Hat SEO

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Looking to raise your rank? Rather than reaching out to a shady SEO "expert" who promises high ranking through elaborate backlinking and top-secret algorithm analysis, consistent original content added to your website or blog will help you rise organically. There's just no substitute for actually adding value with the content you provide. Bonus? Great content and proper distribution helps bring in website visitors from social media platforms as well, then converts them once they arrive.

2. Generic Website Design and Content Farms

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Purchasing low-cost, low quality content from mass content distributors may be cheap and easy, but it won't do a thing to help your SEO ranking. In fact, when search engines see that you have identical content to hundreds or even thousands of others, your ranking goes down. Generic content is fine if you only want words on a page to send out to your sphere of influence. If you want to increase your SEO, though, original and authentic is what you need.

3. Long-Tail and Market-Specific SEO

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Stop trying to rank high for general terms. You're never going to beat Zillow for "real estate" or beat Amazon for retail. But when you drill down to specifics, and analyze organic search terms, you stand a chance of ranking for your particular market or product niche. Gear your content toward your chosen keywords and related searches.

4. Be patient.

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You won't see results right away, but you will see results. Depending on how often you upload new content and how much time you put into planning and distribution, you may start seeing your rank rise in just a few weeks or months. Concentrate on making the content you create and share meaningful and useful, not on SEO. The results will follow.