Mobile Users Are Changing The Way Web Pages Are Designed

The day is coming when Google search rankings will use mobile pages as the default version. The content must be excellent while being easily visible from a small screen. The average person is not an author and people are not riveted to every word they write. They are also unwilling to spend valuable time constantly scrolling on their mobile device. Your content must make finding your main points simple and easy. This makes your content critical and it must be easily navigated, skimmed, and digested.

Your Table Of Contents

An organized table of contents should have HTML bookmarks. This gives your users the ability to quickly find the sections that are of interest. Additional important aspects include tabs, bullet points, filters, text in italic or bold, expandable content, HTML headings, important points should be highlighted, and a summary. When you place your navigation directly under your title your users can quickly find the section they want. By making your page expandable your users will not be overwhelmed.

Your HTML Headings

HTML headings allow you to use sections to organize your content. Your page should contain a logical structure using h2 tags for your topical subheadings and a h1 tag for your article. This will make your content easy to skim and you can use your table of contents to anchor your links.

Your Expandable Content

Your expandable content keeps your pages shorter, allows for easier navigation, and enables important information. Any content that has been hidden for UX reasons is going to receive full weight regarding the mobile-first index. This hidden content will be slightly discounted by the desktop index. Your page should never overwhelm a mobile user or the constant scrolling will stop them before they reach the bottom of your page.

Your Tabs

Due to the limitations of space on a mobile device tabbed content is used less frequently. Tabbed content still represents an option other than expandable content and can hide any content not immediately required. This allows you to keep all of your content on one page.

Your Filters

Filters cut any content not of interest to your users. They see only what they want without any hassle.

Your Summary And Highlights

This allows your mobile users to find any highlights to determine if they want to read the full story. This is effective for sports, financial, and news websites. The most important information can be read in a couple main points.

Your Bullet Points

This gives your users a lot of information quickly.

Your Italic Or Bold Text

This type of text will draw the eye of your users so you can make your main points really stand out. This is effective for quotes and important moments. The text shows your users the importance of these passages.

Your DOM

All of your content must be loaded into the DOM. Anything you do before this will not be see by Google. This is extremely important if you have any content hidden by either JS or CSS. If your content has been hidden after it was loaded by default it will work. Think about the needs of your mobile users so they will continue to come back to your site and do business. If you need to spark it a bit, you can go through Marketing tips for Small business at AmeriSales to make search engine friendly. You want them to be able to easily locate the information they came to your site to find.