The logos of Puma and Adidas are over an image of black silhouettes of two men shaking hands with a map projection behind them of Germany being torn in half.

The Surprisingly Dark History Behind Adidas and Puma

How is a German town that survived World War II torn apart by shoes, yes shoes, just a few years later? This is the story of how two brothers would go on to change the world’s shoe game forever.

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