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VisitDenmark's Newest Campaign Is Completely Written By An AI — This Is What They Had To Say

Forget beach-scapes and pretty city pics… The Mona Lisa is going to tell you all the reasons you need to visit Denmark ASAP (yes, you read that right).

If you ever need a reminder that we are living in the future, just look at AI. It’s everywhere right now, writing rom-coms, morphing celebrities together, driving automated cars…and now even creating tourism campaigns.

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That’s right, VisitDenmark’s latest campaign comes to you courtesy of AI technology. The campaign sees iconic artworks coming to life and delivering some strong opinions on where your next holiday should be. If you’ve ever wondered what kind of travel advice the Mona Lisa would give, you’re in luck; you can find it right here. Spoiler alert: She thinks Denmark is an excellent choice.

If you're intrigued about how VisitDenmark used AI, then read on for all the coolest tidbits about this new, first-of-its-kind travel campaign. Ready? Let’s get geeky.

1. It’s truly state-of-the-art stuff.

2. The scripts are…actually good?

3. It’s not just the Mona Lisa who’s got travel advice for you.

Paintings of Girl with a Pearl Earring, Mona Lisa, and van Gogh

4. The campaign is based on recent research that shows people are pretty over "bucket list tourism".

Stills of a Mona Lisa deepfake

5. It’s also genuinely good advice. Denmark *is* an amazing place to visit.

The sights of Denmark

Don’t be a tourist. Be an Explorist: Head to VisitDenmark for all the latest on things to do, where to stay, and when to visit Denmark.

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