Sports and art are normally relegated into separate areas of our minds and grade schools, but Visa, the payments leader, found a way to combine the two in an innovative way for the upcoming FIFA World Cup™.
Visa Masters of Movement is a first-of-its-kind hybrid experience featuring an NFT auction before the tournament and immersive activation in Doha for fans at FIFA World Cup Qatar 2022™.
Sorry if that was a confusing sentence for you, but welcome to the year 2022! Basically, Visa transformed iconic goals scored by legendary footballers into cool, abstract digital art which was then minted into an NFT on Crypto.com. For example, here's what THE GOAL Carli Lloyd scored at the 2015 FIFA Women’s World Cup™ looked like for millions of fans:
Aaand here's what it looks like as a minted NFT:
About the onsite experience, Visa said, “We are constantly looking for ways to elevate fan experiences and bring the brand to life through innovative technologies, including NFTs. While FIFA World Cup Qatar 2022™ will be minted in history books for being the first in the Middle East, we wanted to mint history in the form of unique NFTs and give fans the opportunity to purchase or create their own historical moves on the pitch in Doha.”
Now through the 8th, YOU can bid on the Visa Masters of Movement NFTs on Crypto.com* and own a piece of FIFA World Cup™ history that is truly one-of-a-kind. In addition to the Lloyd goal, the auction features NFTs inspired by goals from legendary footballers Jared Borgetti, Tim Cahill, Michael Owen, and Maxi Rodriguez.
And what about that art?
The digital artwork is nothing if not abstract and was designed using an algorithm by award-winning XK Studios.
The London-based art and design practice used state-of-the-art tracking technology that records every action on the pitch, including player movement, ball position, passes, skill moves, and goals — no movement went unnoticed! The tracking data feeds an artwork algorithm, which produces flowing visualizations of the move as it unfolds. The goal is then exported as a dynamic digital work of art, ready to be minted as an NFT.
What does a winning bidder get?
Bid on the NFTs and if you have the winning bid you get the spoils, which means:
1. NFT: The dynamic NFT in your Crypto.com wallet.
2. High-Quality Work of Art: Permission to use for your personal use a high-quality, static copy of the work of art associated with your NFT.
3. Memorabilia: Signed memorabilia from the player whose NFT you purchased.
The memorabilia:
1. Maxi Rodriguez - Signed match-worn Argentina jersey
2. Tim Cahill - Signed match-worn Australia jersey from the 2014 FIFA World Cup™
3. Jared Borgetti - Signed Mexico jersey
4. Carli Lloyd - Signed U.S. jersey and signed magazine
5. Michael Owen - Signed match-worn England jersey, boots, and signed copy of his autobiography Reboot
But why?
All proceeds will benefit Street Child United, a UK charity using the power of sport to change negative perception and treatment of street children worldwide!
What's going on in Doha?
In addition to the NFT auction, fans can BECOME the artists at FIFA Fan Festival™! In Doha, Qatar, fans can create their own legendary moves in the free-standing Visa Masters of Movement space.
Those lucky enough to be in Doha for all the action can step onto the digital LED pitch, where tracking technology will capture and transform your iconic movements into digital art. You can even choose the color scheme based on your favorite nation. Eligible fans can also choose to receive the digital art minted as a one-of-a-kind NFT!
So don't just watch the FIFA World Cup™, but master it with Visa Masters of Movement! It's fusion of soccer, art, and technology. Find out how Visa is transforming iconic moves into dynamic digital works of art, minted into a unique assortment of NFTs.
* Auction open Nov. 1, 12:00pm GMT-Nov. 8, 9:00pm GMT. See www.crypto.com/nft/terms for participation eligibility and terms.