The Hype Generated In Video Games Has Become A Powerful Way Of Marketing.

There is a new trend in the video game industry, is to create high expectations of a product, even if it does not represent the final quality.

The hype generated in video games has become a powerful way of marketing.

unsplash.com

For years video game publishers have strived to make titles of ever higher quality, to achieve more sales and transcend beyond the high quality of a game, all this driven by good reviews from users, prestigious magazines and specialized media.

I still remember when we gamers consulted magazines and media to know if we should buy a game or not, many times we bought a game just for the weight of its brand and nothing else. However, with the new information technologies, advertising reaches each one of us with much more force and creates in us high expectations of a product.

carrental-miamiairport.com

The terrible fate of Cyberpunk and the like

Even if the product is bad, we do not know it until the moment we play it, as the distribution times are terribly fast, before even realizing it, we already acquired the game and there is no turning back, something very similar happened with CyberPunk 2077, which due to the great reputation of the studio and all the marketing campaign behind this title, had very good sales from the moment of its launch, but everyone was very disappointed to find out that the game was full of bugs and a lot of failures.

Times have changed, and this has also affected the video game industry, which has undoubtedly been damaged in terms of quality regulation. Such is the case of microtransactions, some known as pay to win, undoubtedly a creation in video games, which have turned this industry into one of the most lucrative in entertainment.