Paid Post

7 Reasons Traverse City Beer Week Should Be Your Next BFF Trip Destination

Head to Traverse City Beer Week, Nov. 12–19, for the BFF trip of your dreams.

Traverse City Tourism
by Traverse City Tourism

Brand Publisher

Traverse City is recognized as a center of creative brewing, insofar that they know that part of the fun of craft beer is how you experience it. Create a one-of-a-kind adventure with a brewery tour that matches your style.

1. A beer tasting is the perfect group activity.

Group of friends clinking beer glasses inside a brewery.
Traverse City Tourism

Traverse City has loads of great breweries and the best part is there's tons of outdoor seating so you can comfortably enjoy each other's company! Check out Right Brain Brewery and try one of its delicious IPAs.

2. Plus, they still have to-go and curbside service.

Two beer growlers.
Traverse City Tourism

So you can experience Traverse City's best beers from your comfort zone.

3. Stay in style thanks to Traverse City's wide range of world-class accommodations.

Woman jumping on hotel bed in robe
Getty

No matter what your traveling style is, Traverse City has lodging for everyone. Whether your group is into historic inns or you're looking for something a little more unique, Traverse City has you covered. 

4. Hit all the hot spots on a beer tour.

Friends toasting beer mugs in an outdoor dome.
Getty

Visit multiple breweries safely and arrive in style in everything from a cool bus to a fancy limo. Choose your beer adventure!

5. Stop by one of Traverse City's world-class restaurants.

A table with chips and guacamole.
Getty

Food is a passion in Traverse City. Expect menus that showcase the region's agricultural history with local ingredients. Traverse City is quickly becoming a culinary destination!

6. Deals, deals, deals.

A woman holding a flight of beers.
Getty

When you hit TCBW, you’ll be traveling with a (free!) digital passport right there on your phone. The passport not only allows you to check-in at breweries and restaurants to gain prize points, but it also gives you great offers on local food and drink. 

7. And you could win big!

Traverse City Beer Week T-shirt and fanny pack.
Traverse City Tourism

Participants who check in at five or more TCBW businesses get to choose between a Beer Week T-shirt or a Traverse City fanny pack. (That’s right, fanny packs are back!) To collect your prizes, just head over to the Traverse City Tourism Visitor Center Walk Up Window during normal business hours. (Limit one per customer, while supplies last.)


The grand prize is a beer lover’s vacation package. Guests who book a stay at a participating Traverse City hotel will be entered to win. 

Make Traverse City Beer Week your next BFF destination. Don't miss the celebration, Nov. 12–19.