5 Brands That Absolutely Crushed It During The Solar Eclipse

Being blinded by creativity has never felt so good.

Mitsubishi

Mitsubishi USA @mitsucars

Today, we celebrated a momentous astronomical event in America with the dawn of the All-New Mitsubishi Eclipse Cros… https://t.co/cxhFs1SAMA

07:58 PM - 21 Aug 2017

Mitsubishi USA / Via Twitter: @mitsucars

Alright. This is blindingly good. Mitsubishi announced their new Eclipse Cross, today. Sure, they're already known for their Eclipse, but you can tell that this was strategically crafted, well-timed, and executed -- all day, the social team shared included fun #eclipse facts, tasteful tweets, and impressive photo assets. It's a bold strategy to plan a launch around a solar eclipse (of all things), but I think it was a form of marketing genius.

They had me at, "It's an Eclipse you can stare at".

Royal Caribbean (and Bonnie Tyler)

Royal Caribbean PR @RoyalCaribPR

T-minus 24 hours until #EclipseonRoyal. Oasis of the Seas sets sail with Bonnie Tyler and DNCE:… https://t.co/sMVQ6ALFsf

07:09 PM - 20 Aug 2017

Royal Caribbean PR / Via Twitter: @RoyalCaribPR

Bonnie Tyler's "Total Eclipse of the Heart" is back. On Spotify alone, the1983 hit saw a 2,859% boost in US streams, compared to two weeks ago. Tyler then performed her hit, live, on a Royal Caribbean cruise -- so the RC team definitely gets some strategic & creative love (and for their catchy #EclipseonRoyal hashtag)

NASA

NASA @NASA

Today, we witnessed #SolarEclipse2017 & viewers around the U.S. were treated to a wealth of images. See highlights:… https://t.co/aZumyS24mn

09:48 PM - 21 Aug 2017

NASA / Via Twitter: @NASA

NASA had various live-streams set up all around the various Eclipse paths -- it was great to see them taking those strides and I can imagine their real-time viewership was massive.

CNN + Volvo

CNN @CNN

So it begins. Coast to coast from 7 different locations: Watch the #SolarEclipse2017 with us live and in 360 degree… https://t.co/7QfSB5VX7A

05:14 PM - 21 Aug 2017

CNN / Via Twitter: @CNN

The collaboration with CNN + Volvo was, hands down, the most innovative take on fully immersing yourself, experiencing 360 degree VR (whilst in a Volvo). Did I expect a Volvo to be virtually driving me around with impeccable commentary? Of course not.

Am I mad about it? No -- you could practically smell the leather, too.

Warby Parker

Warby Parker @WarbyParker

Catching some rays with our team at @OakbrookCenter today! ☀️ ✨ #teamwarby

07:54 PM - 17 Aug 2017

Warby Parker / Via Twitter: @WarbyParker

First, Warby gave away free solar eclipse glasses at all of their 57 stores, so that alone was pretty worthy of a shoutout, but they get extra points for successfully co-branding their glasses with a solar eclipse. #saidnooneever