The clothing company Gap is getting a bit of stick online for this ad. Gap It's from a Gap promotional email received by Twitter user @psychscientists, which BuzzFeed News has seen.People are saying it's suggesting boys should be "scholars" and girls should be "social butterflies", and that it's sexist. Let Toys Be Toys @LetToysBeToys For anyone who thinks that sexist marketing to children isn't a problem... Really @UKGap ? HT @PsychScientists 10:55 AM - 31 Jul 2016 Reply Retweet Favorite Vicky S @fens_commuter @LetToysBeToys @UKGap @PsychScientists seriously?? 7yr old daughter determined to be a scientist, what kind of message is this 12:29 PM - 31 Jul 2016 Reply Retweet Favorite Andrew & Sabrina @PsychScientists @jeg623 @LetToysBeToys @EverydaySexism boys are scholars, girls just like hanging out. Classic sexist nonsense 10:06 AM - 31 Jul 2016 Reply Retweet Favorite Gap's own "scholarship" isn't that hot, either. It managed to spell "Einstein" wrong on this T-shirt. Gap Look. Gap Seriously. Gap He's quite famous, guys. MikeMcG Kansas City @MikeMcGWirral .@PsychScientists @LetToysBeToys @EverydaySexism Sexism & more dumbness! Doesn't take a genius to spell Einstein ð 11:09 AM - 31 Jul 2016 Reply Retweet Favorite People on Twitter are kicking off about it. ruth walker-cotton @walkercotton Dear @UKGap my daughter & son both love to have genius ideas-please don't limit them. Ps you spelt Einstein wrong https://t.co/VyKY6Ju0Xo 09:52 PM - 31 Jul 2016 Reply Retweet Favorite S-A Somerville @S_A_Somerville No wonder girls don't choose #STEM careers after they've been subjected to this rubbish growing up. Seriously!!! https://t.co/kfJ0NcrGKB 09:54 PM - 31 Jul 2016 Reply Retweet Favorite Grace with Fire ×× @i_want_yellow @LetToysBeToys @UKGap My brother played with dolls when he was small. Can he still do that physics degree or nah? @PsychScientists 01:21 PM - 31 Jul 2016 Reply Retweet Favorite Rainbow Murray @RainbowMurray Shame on you @UKGap for this disgraceful #sexism that diminishes little girls #NotBuyingIt @PinkstinksUK https://t.co/qSOfuieHjR 08:29 AM - 01 Aug 2016 Reply Retweet Favorite Citizen Sane @JvPoswik @PsychScientists @LetToysBeToys @EverydaySexism 10:46 AM - 31 Jul 2016 Reply Retweet Favorite BuzzFeed News has contacted Gap for a response.