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1. Before you do anything, get to know your skin.
2. Think about what type of foundation you want.
3. Decide on what type of coverage you want.
4. Figure out what finish you want.
This tends to depend on your skin type, must people with dry skin are after a dewy finish, while those with oily skin want a more matte finish.
If this applies to you, then for dry skin opt for a moisturising foundation. Dry skin tends to be flaky so you want a formula that will add moisture but won't settle in your lines. And for oily skin go for a formula that is matte and if possibly oil free.
If you're looking for a good dewy foundation try,
NARS Sheer Glow Foundation, £32 which comes 18 shades.
Max Factor Skin Luminizer Foundation, £11.99 which comes in 6 shades.
Or for a more matte finish try,
Estee Lauder Double Wear Foundation, £32.50 which comes in 42 shades.
B Flawless Foundation, £9.99 which comes in 12 shades.