

Lip plumpers are not worth the money.
Suzy Gerstein, Honey Artists: "There are very few absolute dos and don'ts when it comes to applying makeup. There are a couple of general rules of thumb that are helpful to remember to make your makeup last longer. For instance, layering your powders over cream products makes the colour more stable so that it doesn't slide around on your face with oil and sweat. But other than that I've seen clients and colleagues start with eyes, start with skin, start with lips, and I've seen the end result look great in all of those cases."
Lisa Potter-Dixon, head makeup artist, Benefit Cosmetics UK: "Always prep your skin with moisturiser, prime with a primer, and perfect with foundation and concealer, in that order. For everything else, apply it in the order that you prefer."
Samantha and Nicola Chapman, Pixiwoo: "It’s makeup, it’s art, and there are no rules."
Samantha and Nicola: "It sounds obvious but because your face is where you will be wearing it, it makes sense to try it there. You should apply it to the face and then wear it for a while. Check the colour after an hour in a natural light and if it hasn’t darkened or turned ashy then it’s a good one to go for. If you can’t decide between two shades then always select the lighter tone. Most shades will warm up on the skin anyway, and once you get your other products on it will deepen the base colour."
Lisa: "Always try foundation on your face and not on your hand. Check the shade in natural light, and take a selfie outside."
Lisa: "There's a lot of stencil products at the moment, particularly for brows and liner, and although fun to try, there really isn’t a one-size-fits-all for these looks. The stamps are more of a gimmick, so don’t waste your money."
Samantha and Nicola: "Lip plumpers are a big con. A plumping gloss is never going to give you Kylie Jenner’s lips. They will increase circulation and temporarily swell the lip but it’s short-lived. Creative lip pencil application will work better."
Samantha and Nicola: "You can actually afford to skimp on mascara. Most have a similar formula; it’s just the wand that does the work. Select a wand that has spaced-out teeth for definition or select a wand that has lots of bristles to add volume."
Lisa: "You don't need to spend a whole lot on colourful products for eyes and lips. You can get great cheap colour products, so don’t be afraid to give them a go."
Lisa: "Your base and brow products are two things you shouldn’t scrimp on. You want these to stay put and look flawless all day and night, so it's worth spending money on them."
Kristine Cruz, senior makeup artist, Antonio Prieto Salon: "If you want your makeup to stay on all day, especially on a hot day, you can try these tricks.
– Try not to pack on too much makeup; the less the makeup the better. Also use oil-free, water-resistant formulas.
– If you use foundation, try mixing primer with foundation as it will give you a tinted moisturiser look and the primer will give it longevity.
– Spot-treat oil and shine after applying foundation with powder and blotting papers.
– Use waterproof mascara and liquid liner for the eyes.
– Use eye primer before applying eyeshadow. This will help to keep eyeshadow stay in place."
Azra Red, Honey Artists: "Best way to get the perfect winged liner is to hold the eyeliner parallel to your eye and rest the liner on your lash line, then make a thin line that follows your lash line and wing it at the end."
Min Min Ma, Honey Artists: "The easiest way to do a winger liner is with a sharpened kohl liner. Draw the liner as close to the lash line as possible and wing it out about a 45-degree angle. The length of the winged tip is personal preference and according to your overall face shape and size, so experiment. Then with a brush press in eyeshadow on to the liner to set the liner and blend any uneven parts. Have a Q-tip and an oil-free eye makeup remover to make any little adjustments and corrections. "
Suzy: "Begin by sketching out the line with a pencil. Pencils tend to be more forgiving and easier to correct than liquids and gels."
Samantha and Nicola: "You need to ensure your eyes are open when you're drawing the flick. Look straight into the mirror and get those tail flicks on for both eyes. You can then close each eye at a time and draw in the rest of the line."
Samantha and Nicola: "If you only have five minutes spare in the morning, we would advise massaging in your skincare. Take the time to really work the moisturiser into the skin to hydrate, get the blood flowing and wake the skin up. You’ll look like you’ve had an extra two hours' sleep."
Azra: "If you're short for time, I would say use tinted moisturiser with SPF. You get even, dewy skin with some protection, all in one step."
Lisa: "For a night out setting spray is good as it helps to keep your makeup in place for longer. But applying your makeup well and using primers is more effective."
Azra: "Not all skin types actually need setting spray. It all depends on your skin type and the season. If you get shiny during the day then you should try setting sprays."
Suzy: "The must-have beauty products are clean hands, a Beautyblender, cotton swabs, a couple of versatile brushes."
Lisa: "When it comes to applying foundation, I love a Beautyblender. I always use it damp so that it doesn’t soak up as much product."
Samantha and Nicola: "When it comes to covering spots without them going dry, think less is more. Ensure you have prepped the area with a moisturiser, and use a cream or liquid concealer that is a good colour match. Then just lightly buff the concealer over the area with a clean brush. You will never stop product clinging to a dry area of skin but at least it will take down the redness."
Lisa: "One solid tip I have for people with hooded eyes is to use an eye primer. Your makeup is much more likely to transfer if you have hooded eyes, so this will help prevent this. Also, make sure your brows are groomed and styled. This will open the look of your eyes instantly."
Kristine: "Makeup with SPF is great, but it doesn't give you enough protection from the sun. I mean it's enough for short term but for long-term exposure to the sun I would recommend a moisturiser with SPF 30 to be reapplied every hour."
Suzy: "One reason why makeup looks different when it's done by a makeup artist is that we focus on lighting. We study how lighting plays a role on different skin tones and bone structure. We also use shadows and light to emphasise what is beautiful and interesting about that particular face. We choose products that are harmonious with each particular client's skin. And we also use very deliberate techniques of layering colours and textures to make the makeup last all day."
Lisa: "One secret I will let you in on is blending. Blending is your best friend. And always use clean brushes – dirty ones are useless."