If one reviews the dynamics of the big changes in the past few years, it becomes obvious that there are few of the trends that dominated the market in the year of 2016 which are likely to persist in the upcoming year as well. Therefore, it is necessary to anticipate the prominent trends of the digital marketing business in the year of 2017. For example, the constantly changing algorithms of Google are one of the driving factors that keep the digital marketing dynamic. Below mentioned are some of the probable trends.
User based Optimization
Despite the significance of the popular keywords in determining the business dynamics, the role of simple terms to find the result is prominent. In simple words, the user end is not only becoming more aware in terms of knowing what they are looking for or want to find out, but the outcome of search engines in determining the choices of the user is improving. Hence, the users have shown the trend of typing complete statements and queries. As a result, the search results have become sophisticated. In other words, the focus of 2017 will be on creating the results in accordance with the intent of the users as opposed to restricting the search to few keywords.
While Google is the go-to solution for the majority of the users when it comes to finding answers in form of relevant information and related links to videos and detailed story, however, the option of an organized data is another facilitating factor to increase the search engine results pages. The main purpose of the organized data is to help the engines in deciphering the content of the websites in terms of making it easy for the websites to display user-friendly information. For instance, if one types into the Google search engine to guide with a cooking recipe, the SERP will provide detailed answers to the question or request of a user. This means that the all comprehensive answers trends have increased in the past few years. In other words, this trend is likely to continue in the next year. In simple words, going for structured data can enhance the chances of improved SERP listing for the website. As the users prefer to go to the websites that have detailed information in a faster manner. Likewise, a schema markup can also be very helpful for the website owners.
Although the multi-channel marketing is often used interchangeably with the cross-channel marketing, however, if one pays attention to the particular types, the difference become apparent. As multichannel focuses on building the presence on more than one channel, while cross-channel marketing makes the collaborative venture of various channels to advertise in an easy and convenient manner. For instance, if the channel of multi-channels marketing is used, the user will get the relevant ads despite not buying the product or item browsed, on the other hand, the main purpose of the cross-channel marketing helps to develop the brand presence in a consistent manner in various devices used by the user. To put simply, the cross-channel option of marketing will be increased in 2017
Growing Voice Search
Thought the focus on voice search is in the developmental stages in the industry of technology, however, the unexpected growth in the sector of marketing could contribute to bringing exciting changes in the coming years. And the good thing about this voice technology is that it is faster and it takes into account the needs of the future. Likewise, the voice search option can completely change the dynamics of learning and work for those who are visually impaired, as it would become easy for them to not only access the relevant data, but the opportunities related to the voice technology would help them in increasing the role of the voice.
This is not to say that the able people won’t be able to take advantages of the revolutionary changes. Rather it means that the advancements in the technology would reduce the weakness of loopholes present in the voice search. To substantiate the above-mentioned claim, one can refer to the speech of the Google director, who underlined the point that the speech-related errors are decreasing with the passage of time and the goal for 2017 will branch out into voice understanding to compliment the voice recognition. In other words, the voice search will be the defining trend of the next year. Therefore, all the experts especially in the chiropractic SEO are expected to closely observe the developments in the sector of voice search to effectively respond to the changes in the market.