6 Things Every Small Business Needs

Are you struggling to get a good result from your business website? In most of the cases, maybe you are missing something when planning for your website. If you see the traffic amount to your site is very low, that means this is not only about the design of the site. You need to focus on some other things too for your desired result. Here I am going to share 6 things that any small business website should think again.

1. SEO

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There is no alternate of SEO to get organic traffic from the web. Though there are different Seo blog on the web with a variety of information, but traffic will come from the search engine to that one who has done the SEO work properly. SEO means search engine optimization. That means you need to make your website search engine friendly.

2. Easy to Navigate Sitemap

Make sure that it is easy to use the sitemap in your small business website. Otherwise, it will be difficult for your audience to know where they will get more info about the business. You should take professional help to design a sitemap.

3. Contact Information

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As you are doing business and people have to contact you for a deal, so make sure that you have mentioned the contact info in a visible area. If possible, you can keep it in the top of the site. Though most of the common sites keep this info on the bottom, but for a better conversion, you should keep it highly visible.

4. Call to Action Button

Include a call to action buttons in your articles and other pages of the site. Don’t use only one call to action button. You should keep it different positions of the entire page so that customers quickly find it and take action whenever they wish.

5. Great Contents

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Content is always king. If you have original content on some particular topic with great information, you will get more conversions than other. People are landing on your site to get value, so make sure you are using the right information so that readers become satisfied.

6. Customer Testimonials

Honest words from your previous customers help to get the trust of your audience. No matter if it is a small project. If your clients are happy, ask for a testimonial from them and add it to the bottom of the web page.