TikTok's Latest Beauty Obsessions Are Hiding In Plain Sight At This Budget Retailer

Find the incredibly effective under eye brightener and anti-humidity hair protector that the Internet can’t stop raving about.

If you’re interested in sourcing some of the most recent and ongoing viral beauty sensations all over TikTok, know that Walmart is a lesser-known destination where you can nab these buys affordably.

Walmart

This is especially great when you consider how expensive makeup, skincare, and hair products can be. So if you’ve been feeling left out of the beauty loop, take a peek at the following items that have been enjoying some worthwhile hype lately, all at the same place where you can order your toilet paper and household cleaners in the same transaction, too.

Find an ultra-hydrating snail mucin-rich skin jelly, a compliment-inducing perfume that’s inspired by a famed luxury fragrance and much more.

1. A rich and creamy moisturizer

Walmart

Bubble Skincare, the adorably packaged and accessible skincare brand that's quite literally "popping" up all over TikTok, is most probably loved for their moisturizers like Slam Dunk. This rich and creamy formula features ultra-hydrating and sensitive skin-friendly ingredients like avocado oil and skin-protecting antioxidants. It even claims to offer plant-derived blue light protection to help minimize the damage from the light coming from our phones and computer screens.

Promising review: "My daughter applies this to her face before bed. She loves it! I have sensitive skin and have used it once with no issues (breakouts or flare-ups). Would recommend for young skin as a first moisturizer." —Lin

Price: $14.98

2. A fan-favorite makeup sponge

Walmart

The Real Techniques blending sponge is possibly one of the best-known Beauty Blender alternatives and has always received tons of social media attention on TikTok and beyond. This vegan, cruelty-free, and latex-free sponge can be used wet for the most flawless airbrushed finish or dry for fuller coverage. It features round sides to blend larger areas, a flat edge great for contouring and a precision tip to reach around the nose and under the eye.

Promising review: "This is a great sponge for applying make up. Wetting it down helps the foundation go on smoothly. It is not super hard like other makeup sponges or cheap feeling." —Verjo

Price: $5.47

3. A lightweight under-eye brightener

Walmart

Maybelline's Instant Age Rewind concealer has always been a cult-favorite choice for hiding dark circles and blemishes, all in one lightweight and never-cakey formula. I have used this concealer for years and will never wear another. In recent months, this particular pink-infused shade has been making the TikTok rounds for its ability to correct under eye darkness and significantly brighten skin. The texture promises to be hydrating and crease-free, and coverage may last for up to 12 hours.

Promising review: "Like this it's one of my faves So easy to carry in my purse for touch-ups during the day! Worth every cent!" —RoseEs

Price: $8.80 (available in 18 shades)

4. An anti-humidity hair coat

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Many people on TikTok swear by this anti-humidity spray by Color Wow to fight frizz and keep hair silky and manageable, even in the most humid conditions. The lightweight, residue-free, and protective formula coats hair to repel moisture in the air and lasts through up to three washes to help lock in your style.

Promising review: "It definitely helped my hair especially when it rained. It kept the frizz under control!" —Anitra

Price: $21

5. A hydrating ceramide cleanser

Walmart

This classic hydrating face wash by CeraVe, a dermatologist-loved skincare brand that's consistently lauded on TikTok, is just one beloved cleanser option in the brand's lineup. It's got a lotion-like consistency and the non-foaming formula contains hyaluronic acid and essential ceramides necessary for ensuring a healthy barrier function. It's also fragrance-free, making it a great option for all skin types.

Promising review: "I am a repeat buyer of this product, again and again. I have normal to dry skin and I love the way this gentle moisturizing cleanser makes my skin feel. It does the job without stripping or making my skin feel dry. After washing it feels hydrated and smooth. I highly recommend this product." —Shaney

Price: $13.88

6. A radiant complexion booster

Walmart

E.l.f. Cosmetics’ Halo Glow Liquid Filter, which seems to be formulated and used in much the same way as the more expensive Charlotte Tilbury Flawless Filter, costs less than $15 and currently has TikTok aflutter. Meant to be worn alone or underneath makeup to help create a radiant base, this product is not a foundation, a primer or a highlighter. Instead, it’s a little bit of all three. Its hybrid and sheer-coverage formulation uses a blend of fine powders to help soften fine lines and imperfections, creating that soft-focus skin look. Available in eight flexible shades, it also contains squalane and hyaluronic acid, two ingredients known to keep skin hydrated.

Promising review: "I'm obsessed with E.l.f. period but the halo glow is just wonderful. It is everything that say it is. It's so smooth on my skin. I see why it sells out so quickly lol. Thank you E.l.f." —Susan25

Price: $14 (available in eight shades)

7. An affordable fragrance inspired by Baccarat Rouge 540

Walmart

Whether or not you're a frequent visitor of #perfumetok, you've most likely heard the olfactory lore surrounding Maison Francis Kurkdjian's Baccarat Rouge 540, a luxury fragrance that can cost over $300 per bottle. The TikTok-loved fragrance brand Dossier says that their Ambery Saffron scent is inspired by Baccarat Rouge 540, and features notes of orange blossom, amber and jasmine plum to create a warm and seductive familiar fragrance that will most likely earn you tons of compliments.

Promising review: "I'm in love. I have had people stop me and say how good I smell. This smells sooooooo good. I can actually have my husband wear this as this is a great unisex scent. I hope this scent does not go off the market. Don't hesitate, BUY THIS and you will love the way it smells." —Shantelle

Price: $49

8. A snail mucin–infused jelly mask

Walmart

Snail mucin skincare and TikTok go together like milk and cookies. In fact, we have the app to thank for launching products like the Cosrx snail mucin essence to cult-like fame. Now, snail slime lovers have found this intensive face mask that contains 95% snail mucin and has an absolutely delightful thick jelly texture that treats skin to a targeted dose of moisturizing, smoothing and reparative power. Made by Peach Slices, a branch of Peach & Lily, the Korean beauty brand that's most responsible for the "glass skin" trend, this wash-off mask also contains strawberry and licorice root extracts to help brighten the complexion and address blemishes.

Promising review: "Works so well for minimizing breakouts while clearing up the skin!! Highly recommend!" —Angie2499

Price: $16.88

Reviews have been edited for length and/or clarity.