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A Size-14 Model Is The Star Of David's Bridal's New Ad Campaign

The model is the same size as David's Bridal's average customer.

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“We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad campaign creative," Trevor Lunn, the company's CCO, told BuzzFeed Life.

David's Bridal

"It wasn’t that this season was precisely the right time to feature a size 14 model — it’s something we should have been doing all along. We want our message to be one of inclusivity, and Mercy is one model of our many who speak to that."

Lunn said the average David's customer is a size 14.

This is the second season in a row that the affordably-priced brand has photographed a plus-size model for its ads.

David's Bridal

Candice Huffine, who's also a size 14, was in last season's campaign, Lunn noted.


David's is the latest brand to celebrate women of all shapes and sizes in its advertisements. Christian Louboutin recently hired its first plus-size model, Clementine Desseaux.

Instagram: @louboutinworld

Not that the bombshell's size even matters; she was hired to model Louboutin's rouge lipsticks.

And last week, Target Australia's Christmas catalogue made waves for including photographs of women in a variety of bathing suit sizes.

Facebook: targetaus

Because, you know, women who wear a size zero aren't the only ones who wear bathing suits.