We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A lash-extending Maybelline mascara whose waterproof and lightweight formula will give you lashes so friggin' long and full you'll think you applied falsies!
Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade
Get it from Amazon for $9.59+ (available in two shades).
2. And a magical mascara remover since it'll remove that stubborn (but admittedly long-lasting) waterproof mascara. It applies a liquid that melts away makeup while nourishing skin with camellia oil, almond oil, argan oil, and wild rose oil.
And BuzzFeed writer Melanie Aman is in love with this thing:
"This stuff is MAGICAL. I have stick-straight Asian lashes that refuse to hold a curl with wetter mascara formulas. As a result, I have to use waterproof mascara, which is a total pain to remove at night. Instead of rubbing my eyes raw with makeup removers that burn, I apply this like mascara, let it sit for a few minutes, and my waterproof mascara MELTS. Then I go in with a micellar water–soaked cotton pad and my mascara is gone in 1–2 passes."
Promising review: "TikTok made me buy it. It definitely does the trick, and it’s super portable." —Mbae
Get it from Amazon for $10.99.
3. A smooth NYX mechanical eyeliner because it's smudge-proof and designed to last through heat and humidity. And it comes in so many fun colors you'll always be able to showcase your unique style!
See it in action on TikTok.
Promising review: "I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner and looks a whole lot more interesting (like I actually put work into it when I really didn't). I used to use a different liquid eyeshadow, but I found this, and it works so much better — it stays on for a lot longer, doesn't fade, and actually reaches the lid line. Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or micellar water. It's great for covering mistakes or simply as a stand-in so you don't have to project to the world that you have no clue what you're doing with eyeliner." —Anonymous 1
Get it from Amazon for $6.40+ (available in 20 colors).
4. Or a double-sided eyeliner stamp so you don't have to trial-and-error your way to the perfect cat-eye. This smudge-proof and waterproof formula will keep you looking fierce all day long.
5. A reparative K-beauty snail mucin essence with a hydrating and hypoallergenic formula that may help remove dark spots and fine lines. Reviewers say it makes their skin glow!
Promising review: "Of course, I was intrigued by this product based on all of the reviews on social media. I tried to escape it but gave in due to pure curiosity and the desperate yearning for clear skin. I have been using this product for a while now, and dagnabbit has it made a difference. My skin has improved so much since using this product and this brand in general. When I have a breakout, I can trust this product to help minimize and erase problem areas within a day in some cases. Thank you, TikTok, for bombarding me with reviews of this product. It has been a life changer." —Taylor
Get it from Amazon for $17.
6. A moisturizing and nonsticky Etude lip tint whose water-based formula absorbs quickly, leaving behind a perfect and long-lasting color. Pucker up!
Promising review: "This is an alternative for Benetint. I wanted to try this because I saw it on TikTok. It literally smells amazing and stains my lips so well. It’s also lightweight and comfortable on the lips; it doesn’t feel dry, which I like, so I recommend." —❤️❤️
Get it from Amazon for $5.48+ (available in five shades and combo packs).
7. A restorative and pore-refining CeraVe retinol serum since it can help reduce the appearance of post-acne marks and improve your skin's smoothness. Its formula contains licorice root extract and ceramides to help brighten and calm your skin.
Promising reviews: "I absolutely love this stuff! I saw a dermatologist on TikTok rave about this product, and I tried it out. It's been the most amazing stuff! It's helped my face clear up very quickly, removing blemish spots and dark spots around my face. It's been one of the best products I've added to my face routine." —Successful Solo
Get it from Amazon for $12.80.
8. A weightless L'Oréal Paris powder foundation for full coverage you can count on. It'll leave you with a natural matte finish that'll last for up to 24 hours! Uneven skin tone? Not here!
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen and then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $7+ (available in seven shades).
9. A hydrating and lightweight E.l.f concealer that offers long-lasting full coverage, gives a satiny finish, and doesn't flake off. This concealer is doing The Work®.
Promising reviews: "Thank goodness for TikTok because I hear about everything on there! I wasn’t willing to spend $30+ on makeup recently, so I decided to try this stuff. I’m SHOCKED at how much coverage I get without it looking cakey. It never oxidizes and lasts the entire day in most areas. I might have to touch up my under eyes or acne spots, but most of the time, there’s no need to reapply. It’s also super hydrating but doesn’t leave my skin looking oily. There have been a few times I’ve applied this instead of foundation, and it looks so good and natural. The finish is flawless and dewy, and looks amazing" —Sarah
Get it from Amazon for $7+ (available in 25 shades).
10. A skin-repairing body oil chock-full of natural oils to help reduce the appearance of scars and stretch marks. Its skin-renewal formula should help fade acne scars, surgery scars, and so much more!
Just make sure to use sunscreen with this since it can make you a bit more sensitive to the sun.
Promising review: "A 10/10. I saw a girl use it on TikTok, and I had to try it myself. And let me tell you, it leaves my face moisturized without being too oily. Better get you some!!!" —CW review
Get it from Amazon for $9.95+ (available in two sizes).
11. A vegan and paraben-free self-tanner if you simply won't have the time to lay in the sun to get the glow you deserve. Get the tan of your dreams in just an hour!
Promising review: "I bought the b.tan self-tanning mouse after seeing a TikTok about it, and I have to say it is worth the hype. I do recommend getting a self-tanning mitt and something to help spread it on your back. The color is great! And the scent smells so great. So much better than other self-tanners out there! Highly recommend!" —Michelle
Get it from Amazon for $9.97 (available in eight shades).
12. Or a bottle of Isle of Paradise self-tanning drops that you mix with your favorite moisturizer for a unique-to-you glow you don't have to wait out in the sun for.
Promising review: "I bought this on a whim because of TikTok. So I dropped this in my daily moisturizer and saw no results within the first couple of hours, so I was disappointed, but THEN! A couple of hours later, it looked like I’d been on a loooong vacation! I’m absolutely OBSESSED with this product! I look so dark and have absolutely zero streaks. I’d recommend this to everyone! Best tanning lotion on the market, hands down!" —ellalouisac
Get it from Sephora for $15+ (available in two sizes and three shades) or Amazon for $29 (available in three shades).
13. A revitalizing hair protein treatment for conditioning and repairing dry, damaged, and over-processed hair. TBH I'm already obsessed with your hair evolution!
Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."
Promising reviews: "TikTok influenced me! I’m so happy I went for this. It’s so much cheaper than Olaplex and just as great. I use it every other week, and my hair is so happy." —Kelsea
"I bought it because my split ends were stabbing me through my clothes, and TikTok told me this was a good product. It truly saved my hair." —Teresa Arena
Get it from Amazon for $7.15.
14. An exfoliating glove to help you bring the spa experience home. Easily lift away dead skin to reveal soft and glowy skin.
Promising review: "I'll be honest; I thought this would be another thing I saw on Amazon via TikTok that was way overhyped. I have very dry skin and despite using lotions, oils, and gentle body washes, I'm an ashy mess. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1000/10." —Ruth Bromberg
Get it from Amazon for $9.99+ (also available in a pack of two).
15. A Sol de Janeiro hair and body fragrance mist whose notes of pistachio, salted caramel, and vanilla will have you (and those close enough to you to smell you) reminiscing about fall — no matter the season.
Promising reviews: "I came across this scent on TikTok and had to try it for myself, and I LOVE IT." —Ayonna M.
"It smells fresh and clean. Exactly what I was looking for. I bought some expensive Dolce perfume, but this body mist is stepping on necks. TRUST ME. No need to layer this scent unless you want to." —Noel
Get it from Amazon for $24 (available in six scents).
16. A waterproof Julep cream-to-powder eyeshadow stick that's hydrating and rich in antioxidants since it contains both vitamins C and E. This double-ended stick even has a built-in smudger so you don't have to dirty another brush to get the perfect application.
Promising review: "Saw this shared by an Instagram influencer, so I tried it out because it was cheap, and I love a stick shadow. This stuff is amazing!!!!! Rivals all of my expensive brands: MAC/Bobbi Brown. I have oily skin and my eyeshadow always creases and melts off of my eyes by the end of the day. I’ve had this stuff on for 12 hours, and it still looks good. I’m not exaggerating. Get it, you’ll love it! This is all I’ll buy now!!!" —C Sean Stewart
Get it from Amazon for $16 (available in 53 colors).
17. An eight-second L'Oréal lamellar rinse-out treatment for shinier, healthier, and silkier hair in, well, eight seconds. This treatment targets damaged areas to help give you smooth and shiny hair.
Use this two to three times per week after shampooing your hair, and remember not to use it on your scalp. This treatment is just for the length of your hair.
Promising review: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair and it gets tangled easily. This stuff made it soft and manageable after the first use." —Jennifer Borchers
Get it from Amazon for $9.59.
18. A vegan and cruelty-free skin-tightening Sol de Janeiro body cream made with coconut and açai oil. Its caffeine-rich formula stimulates circulation to help you get smoother-looking skin.
Promising reviews: "I absolutely love this lotion! I was a bit skeptical because I went off the recommendation of someone I follow on Instagram, but it delivered. The scent is long-lasting and makes my skin feel moisturized without leaving it feeling oily." —Emily
"I could NOT believe how quickly I saw results after starting to use this on my dear old booty. The improvement was so noticeable I've also started to use it on my thighs as well, just to see if I can tighten up any of my cellulite-y bits there, too. But my butt looks amazing!" —Sara Fauth
Get it from Amazon for $22+ (available in two sizes).
19. Some 6-hour hydrocolloid nose patches designed to target popped pimples. Plus, it'll be weirdly satisfying to peel this off and see all the gunk its grabbed.
Promising reviews: "Saw it on TikTok, and I already use their acne patches, so I was sold. Works just as well. I'd highly recommend them!" —Sarah Fox
"It's gross in the most spectacular way. The amount of disgusting gunk that came out of my face was appalling and I instantly gagged. However, my nose has never felt so clean and smooth for consecutive days. If you have oily skin I definitely recommend washing your face first and apply it to the nose before moisturizing the rest of your face. If I could give this 10 stars I would." —Justina
Get 10 patches from Amazon for $16.55.
20. A Color Wow anti-frizz spray that'll help combat humidity by repelling moisture. This lightweight formula also doubles as a heat protectant. Just blow-dry to activate!
Results should last through 3–4 shampoos!
Promising review: "Literally what the heckkkk. I saw this product originally advertised on TikTok. I had low expectations but it amazed me the first time I used it. My hair IS SO SOFT, and it holds style really well. Three days later, my hair is still soft and still holding up its blowout form. If you struggle with flat or dry-ish hair like I do, especially if you bleach, you need this product in your routine." —emmy
Get it from Amazon for $12+ (available in two sizes).
21. A skin-smoothing polar bear hydrating eye stick for help reducing under-eye circles and puffiness. Its formula is enriched with glacial waters to help improve your skin's elasticity. Get ready to feel refreshed!
Promising reviews: "TikTok was right. This is wonderful and everything the internet promises it will be." —Jena Chamousis
"I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben
Get it from Amazon for $9.99.
22. A nail and cuticle repair oil since it'll help soften cuticles and strengthen your nails when used daily.
Promising review: "Found it on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra
Get it from Amazon for $9.90+ (available in two sizes).
23. A pack of six liquid matte lipsticks if you want a pout that just won't fade! Made with moisturizing ingredients, this set will keep your lips hydrated without transferring or smudging.
Promising review: "What can I say? I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right; for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but it dries in under a minute. It survived a cupcake, a drink, and an entire evening out with no smudging. It had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get it from Amazon for $9.99 (available in three color combinations).
24. A Revlon hot air brush for drying, styling, AND adding volume to your hair in one fell swoop! With this oval brush, you can say goodbye to tangles and frizz.
Have coilier hair? This paddle brush might work better for you!
Promising reviews: "TikTok made me buy this. I saw a Black girl with hair thicker than mine use it, and I immediately had to try. She was right. You can use this on Black hair. I used to spend forever trying to dry my hair. I used to hate washing my hair because drying it would take so long, and I’d get frustrated so often that I ended up ripping and tearing some of it out. Now, it takes an hour to an hour and 30 minutes (on low), including detangling. Time-saver for 4c hair." —Rocky Road
Get it from Amazon for $34.41+ (available in three colors).
25. A niacinamide face serum whose honey-like texture could help leave your skin with a subtle glow! It also contains propolis extract, an antioxidant that helps soothe skin.
Promising reviews: "I was skeptical at first because the reviews on TikTok were so positive and TikTokers exaggerate. But this product really is amazing. It will brighten your skin up so nicely." —Tay campbell
"I started using this about a month ago and have noticed such a difference in my skin as soon as the first few days. I had issues with my skin looking dull whenever I wasn’t wearing makeup; now, my skin is noticeably brighter, and I feel much more confident with a bare face. It hasn’t made a noticeable difference with my hyperpigmentation, but it has helped even out my skin tone all over my face. This is a new staple in my skincare routine!" —Nadhia Vega
Get it from Amazon for $16.95.
26. A set of multipurpose dermaplaning razors if you're looking to exfoliate your skin while getting rid of peach fuzz. These are also perfect for shaping your brows when you don't have the time to individually pluck each hair.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.84.
27. A cruelty-free matte-finish liquid blush that provides a light coverage so you get a natural-looking glow. It's also waterproof, so you don't have to worry about it fading or smudging throughout the day. And it has a built-in sponge applicator!
Promising review: "I ordered this after watching a makeup artist on TikTok. I love the easy blending of the blush and how inexpensive it is. It looks great, and there's a variety of colors." —likestoshop
Get it from Amazon for $5+ (available in 14 colors).
28. A pore-control Anua heartleaf-extract cleansing oil for gently and effectively ridding your face of dirt, makeup, and blackheads. This hypoallergenic formula has soothing ingredients that won't cause clogged pores.
Promising review: "I am so happy I listened to the hype on TikTok about this oil cleanser!! It is soooo good. I love that it’s not scented or has a light scent that doesn’t irritate my skin! I don’t break out from it, and it clears up all the sebum buildup on my nose. It’s not drying and doesn’t leave a greasy film on my skin after I wash it off! Remember to use a water-based cleanser after to help wash off any residue! " —Yasmeen Badami
Get it from Amazon for $17.69.
29. An Urban Skin Rx 3-in-1 cleansing bar because it cleanses, exfoliates, and helps brighten skin. It's formulated with kojic acid, azelaic acid, and niacinamide and may be gentle enough to use daily (although you may need to work up to this).
Just dampen the included sponge and run it across the bar until you create a creamy lather!
Promising review: "10/10. I bought it after watching many TikToks about this product. I'm so glad I did. It made my face really even, and I rarely get acne anymore." —Julie
Get it from Amazon for $24.99 (available in two sizes).
30. A delightfully scented foaming mousse formulated with coconut and shea oils to hydrate hair, define curls, and combat frizz. It's also a great mousse to use atop natural protective styles like knotless braids.
Promising review: "This stuff is wonderful. The smell, the de-tangling ability it has, plus I love how soft my hair is. My curls aren't stiff. And on the days I want a little more hold or crispness, I just mix some of my firmer hold mousse in with this. I wish I had known bout this product sooner. Thanks TikTok." —Angelia Taggarrt
Get it from Amazon for $3.98.
31. A rainbow eyeshadow palette that'll make just about any lewk possible! This highly pigmented palette contains cool and warm tones as well as mattes and glitters, so go absolutely awf.
Promising reviews: "All I have to say is RUN and get this product!!!! I looked up reviews on TikTok for affordable but pigmented palettes and I kept seeing this one. Safe to say I was NOT disappointed." —Courtney Melvin
Get it from Amazon for $7.99.
32. A L'Oreal natural glow enhancer infused with glycerin and shea butter for an illuminating tint and a sun-kissed glow that lasts all day long. Go get your shine on!
Promising review: "I bought this because I kept seeing on TikTok that girls were saying this was a great alternative for the Charlotte Tilbury flawless filter, so I had to try it for myself. They aren't wrong! This is a thinner consistency, but overall, it adds the same dewiness to the face and a little bit of color." —Meredith
Get it from Amazon for $7.99+ (available in four shades).
33. An extreme hold tinted eyebrow gel because it'll not only help you create the perfect brow shape but also help you keep that shape for up to 16 hours. This flake-resistant brow mascara offers a natural look you'll be glad you can get every single day.
Promising reviews: "I learned about this on TikTok. For years, I’ve dealt with unruly stray eyebrows. I tried hair gel and clear mascara to tame them, but they didn’t stay put. This is the juju I’ve been looking for. It holds without being sticky or flaky. Love it!" —Shaeleb
"This is a great product if you want that hold! It really does keep the brows exactly as you want them. I used to use the one from Anastasia, but it's nothing special and far too expensive. This is my new go-to!" —Mel
Get it from Amazon for $9.97 (available in four shades).
34. A rotating ceramic hair curler — just insert a section of your hair into the curler's chamber and let it work its magic! Getting the perfect ringlet just got easier.
Promising review: "This is a must-buy!!! Curls my hair so quickly, and the curls are perfect. I have talked this up to a few of my friends, and many have purchased it. A few were worried about their hair getting stuck. Do not let that stop you! If your hair becomes tangled, the Spin N Curl will beep, and you can easily move the wand away from your head/hair, which quickly releases any strands of hair. I discovered it off of TikTok, and it didn't disappoint" —Roni
Get it from Amazon for $65.44+ (available in five colors).
The reviews for this post have been edited for length and clarity.