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    Just So You Know, Reviewers Over 40 Are Simply Smitten With These 30 Beauty Products

    Reviewers in their 40s, 50s, and 60s love these products, so you might too.

    1. A lightly tinted nail concealer for help hiding any yellowing or stains you've got on your nails.

    a reviewer with the milky nail polish on their nails
    another reviewer wearing the quartz shade, which gives off a pearly sheen

    Londontown is a small biz making products that'll help keep your nails healthy and beautiful.

    Promising review: "For the first time in 62 years, my nails look nice without a gel manicure or artificial nails!! I am so impressed with this product!! It truly is far superior to other nail polishes! I have given it as a gift to my three daughters, my 82-year-old mom, and my very best friends! They all have been so thrilled with it!!" —Gregory A. Robbins

    Get it from Londontown on Amazon for $20 (available in four shades).

    Check out our Londontown Illuminating Nail Concealer review for more deets!

    2. A rejuvenating eye cream because its all-natural and vegan ingredients absorb quickly into the skin to start the process of brightening and lifting your under-eye area. Perpetual late nights got nothing on this cream!

    image of a dollop of the eye cream on a reviewer's hand
    before and after images of a reviewer whose dark, saggy under eyes become less saggy and brighter

    LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products.

    Promising review: "I'm 56-years-old and I cannot tell you how many different eye cream products I have bought over the years. This eye cream is absolutely amazing. I love how it plumps up the skin around my eyes. It does not feel greasy and it absorbs very nicely. It has a very light, fragrant scent. It does not cause my eyes to sting and water. One of the nicest things about it is that I can use it under my makeup and I don't notice the makeup settling into the fine lines around my eyes. I've also purchased the LilyAna Face Cream, which I am equally as happy with." —Karen

    Get it from LilyAna Naturals on Amazon for $17.05+ (available in three sizes).

    3. Or a temporary eye tightener formulated with peptides meant to smooth and tighten skin. Perfect if you've got a night on the town planned and would like to quickly disappear a few of those lines around your eyes.

    See this eye tightener in action on TikTok!

    Check out our Peter Thomas Roth Instant FIRMx Temporary Eye Tightener review for more compelling B&As!

    Promising review: "At 60-years-old I have some darkness, lines and wrinkles around my eyes, and small bags just above my cheekbones. This product works miracles for me. I just have to make sure I don’t get it below my cheek bones because you can’t put makeup where the product is. Any moisture contact will make the product stop working. Also, there is a pulling sensation when first applied, but I get used to after a few minutes. A little bit of the gel goes a long way. If you apply to much you’ll get a white flakey look. It takes a little practice to get it right. The product works a good eight hours for me unless I’m sweating or get wet." —westielove

    Get it from Amazon for $38.

    4. A reparative K-beauty snail mucin essence with a hydrating and hypoallergenic formula that can help remove dark spots and fine lines.

    Promising review: "Like so many, I heard about this product on TikTok. I had oily skin my whole life. When I turned 46, the pendulum swung in the other direction and now my face is so dry sometimes you can visibly see the dead skin flaking off. I tried so many moisturizers and scrubs to remove dead skin. My PCP said it was stress, I went to a dermatologist who said it was an allergic reaction some kind of contact dermatitis and gave me a prescription for Fluticasone. Nothing helped. I heard about snail mucin and figured it couldn’t hurt to try it. I’ve been using it a few months now and it’s made a big difference in my skin. I do two pumps into my palm and apply it to damp skin and just pat it on. Any extra I rub on my hands, front and back. It makes my skin so soft and moisturized. Added bonus, my hands are now so soft! My husband commented on them the other day. Also it’s not causing breakouts. I’ve been telling friends about snail mucin and will definitely purchase again." —Beth Wood

    Get it from Amazon for $14.50.

    5. A pair of teeth-whitening pens for a sparkling smile that won't break the bank. Simply brush the gel onto your teeth to start the process of removing years worth of stains!

    Promising review: "I’ve had stained teeth from drinking coffee for over 50 years. I tried brushing after having my daily coffee and even used professional solution in a tray but nothing worked. I used the AsaVea pen twice the first day and saw immediate results. After a week of using the pen as directed twice a day, I’m proud to smile!" —Amazon Customer

    Get a two-pack from Amazon for $14.79.

    6. A liquid matte Maybelline lipstick because nothing really beats a bold, highly pigmented red lip that lasts for up to 16 hours. Nothing.

    Promising review: "This is the best lip color I’ve ever bought!! Love the matte look!! It stays on no matter what!!! I received my first one on July 16th and have purchased two more colors since then!! I’m 54-years-old and have been through so many lipsticks, but this is the last one I will ever buy!! You can add a little clear gloss over it for a different look, and it won’t smudge!! Love it!!! 💋💄👄" —leslie j falls4242

    Get it from Amazon for $7.98+ (available in 37 colors).

    7. A vegan and cruelty-free skin-tightening Sol de Janeiro body cream made with coconut and açai oil. Its caffeine-rich formula stimulates circulation for smoother-looking skin.

    before image of reviewer with cellulite on legs
    after image of the same reviewer with noticeably less cellulite on legs

    Promising review: "I am surprised when a product really does what it says, and this cream tightened skin as promised and somehow smoothed out some light cellulite on my legs. I keep looking at the backs of my hands, being surprised at how smooth and tight the skin looks and feels. At 48, I don't have much in the way of wrinkles or loose skin, but I can see a difference on the backs of my hands at times, even with all the kind treatment over the years. This cream zapped that in one treatment!" —Kindle Customer

    Get it from Amazon for $48 (also available in a mini size).

    8. A Color Wow anti-frizz spray that'll combat humidity by repelling moisture. Just blow-dry to activate!

    reviewer with shoulder-length straight blonde hair that is not frizzy
    a reviewer with shiny curls

    Promising review: "Unreal how manageable my hair is! I’m 50-years-old and thought it might be time to cut my long hair and just go short from now on. I tried WOW, and wow...it’s amazing! I’ve received more compliments since I started using it. Don’t drench your whole head with it, just make sure you comb through after spraying to get it evenly on your hair. Use just a bit, comb through, and blow it dry! I use it once or twice a week because it lasts so long." —Amy

    Get it from Amazon for $28.

    9. A creamy NYX lip liner for definition that'll make passersby stop and question why they don't own the same liner. This glides on easily and resists bleeding so you'll have kissable-looking lips all day long.

    close-up of a reviewer wearing a nude-pink shade
    another reviewer wearing a pinky-coral shade

    Promising review: "Love this lipliner. I have fair skin and the shade Peakaboo Neutral is perfect. I am 66-years-old and need help shaping my lips to look even and fuller. It glides on smoothly." —Corinne Barnes

    Get it from Amazon for $4.96+ (available in 12 shades).

    10. A curly hair custard because it fights frizz as it enhances your natural curl pattern. And you won't get that dreaded ~CRUNCH~ with this aloe- and honey-rich formula. 

    MopTop is a small haircare business making products with curly hair in mind.

    Promising review: "My hair is dry and wavy. Sometimes it curls a bit on its own, but lately it has not. I'm 73 and don't spend much time primping at all, so this is the best. I wet my hair, put on a small amount of MopTop, crunch, and walk out the door! Love it. It holds forever!" —Bobbi Jean

    Get it from MopTop on Amazon for $34.99.

    11. A plumping and non-sticky jelly Tatcha lip mask scrub made with squalane to help hydrate and prevent moisture loss as well as restore skin's suppleness. 

    Promising review: "This product turned my older, dry lips into younger-looking, plumper lips that are no longer dry. My lip lines are less pronounced, too, which makes it a bit easier to wear lipstick. I never used to focus on lip care, but now in my 60s, I have decided my lips need attention. A simple routine of exfoliating twice/week and moisturizing with this twice daily significantly changed my lips. My lips were less dry the first day I used it. At 14 days my upper lip was fuller and more noticeable. At 1 month my lips were fuller, pinker and not dry at all. I continue with this now every night at bedtime. This is one of the single best purchases I have ever made in beauty products!" —Suzanne

    Get it from Amazon for $29.

    12. clear Nyx eyebrow gel so you can get the perfect arch. And don't worry, this cruelty-free formula isn't sticky. Use this after defining your brow shape with a pencil OR don't use a pencil at all! 

    Promising review: "I am 65 and my eyebrows are becoming sparse. Besides the challenge of finding an acceptable brow color in silver/gray, I have discovered that my eyebrows have become rather wild. I was hoping this product would keep them in place. It did. It’s colorless so there was no problem there. The product works. That’s all I hope for. Good choice." —MarloJones

    Get it from Amazon for $6.55.

    13. A revitalizing hair protein treatment for conditioning and repairing dry, damaged, and over-processed hair. TBH I'm already obsessed with your hair evolution!

    GIF of reviewer shaking their long, shiny hair
    before image of a reviewer with dry damaged and frizzy hair and after image of the same reviewer with smooth and shiny hair

    Promising review: "This product has a light but really lovely scent. I absolutely love it! My almost-waist-length hair was seriously damaged by my last hairstylist. I've tried everything to make my hair shinier and more manageable, with less frizz. I've been through countless deep conditioning treatments with little results...until I found this! As a point of reference, I'm in my early 50s, so I have far from 'virgin' hair. If mine looks this great, that says a lot! My only wish? That it came in a bigger tube/bottle!" —C. Fordham

    Get it from Amazon for $9.80.

    14. A long-lasting Milani 3-in-1 setting spray because it can also be used as a primer and corrector. Imperfections? Gone. Makeup? Locked in. Smudges? Not here. Plus, it's vegan and cruelty-free.

    a brown reviewer wearing a full face of makeup set with the spray
    another reviewer with makeup on that's set with the spray

    Promising review: "This is the first time I've used a setting spray over my makeup, and I quite like it. I have now used it before applying makeup and again after, and am pleased with the job it does. Applying it before does seem to make my foundation go on a bit more evenly and smoothly, and spraying again after does make my color stay in place longer. I also noticed that after spraying the finished makeup, my skin looks more natural and less made-up. As an 80-year-old whose age spots require full coverage foundation, that's a very good thing. Will buy again." —Ginny May

    Get it from Amazon for $9.84.

    15. A cute lil' octopus-shaped blackhead remover to gently scrub away excess sebum and exfoliate your pores. It'll help remove blackheads, whiteheads, and whatever else is trapped in your clogged pores. 

    image of reviewer holding up the octopus-shaped blackhead remover
    the cap off to show the salt on the top of the remover

    Promising review: "I liked that I was able to lift up stubborn blackheads and polish my skin. I'm 60 and my grandkids tried it and now they want their own." —Kellie G.

    Get it from Amazon for $12.50

    16. A dermatologist-recommended Elta MD tinted sunscreen that earns its splurge-worthy title by being water-resistant and oil free as well as calming to sensitive skin. It'll even offer a matte finish. I'm sorry, but...foundation, who? Never heard of her.

    reviewer wearing the sunscreen showing that it blends in flawlessly under their makeup
    The tan-colored sunscreen on a reviewer's hand

    Promising reviews: "I stopped wearing foundation years ago and switched to tinted and non-tinted sunscreen. This is definitely the best tinted sunscreen I've tried yet. I'm 47-years-old and my skin is dry and has acne. I'm light-skinned. I live in San Diego this definitely protects me from the sun. I also used to get freckles but this is just amazing sunscreen. No pilling, stays all day." —Jenn

    "Finally a sunscreen that doesn’t make my face itch all day! Sure wish they would bring the price down. Love how it blends in and is soft and moisturizing. I’m 59 and this goes on smooth and doesn’t ball up under my makeup." —Melony Phillips Ralph

    Get it from Amazon for $41.

    17. A lightweight Coty setting powder so your fab lewks last all day long! Get a smooth and flawless finish with this powder and watch as lines, wrinkles, and blemishes disappear.

    Reviewer wearing the powder showing it helped reduce shine
    61-year-old reviewer wearing the powder over their makeup

    Promising review: "I'm 51-years-old, and I've been using Airspun powder since I was in my 20s. I've tried other powders, but I always come back to Airspun because it's always been superior to anything else I've tried. It has a soft, fine texture that applies so smoothly. It sets your makeup fabulously, and helps to minimize pores. It's also great for baking. I love the iconic Airspun scent. Try it, you won't be sorry." —Elizabeth Deck

    Get it from Amazon for $9.90+ (available in five shades and in packs of two).

    18. Paula's Choice BHA liquid exfoliant if you've got oily or combo skin, or are sensitive to scents but want to gently unclog your pores, as well as exfoliate and brighten your skin. This unscented leave-on formula is gentle enough for daily use though you may need to work up to that.

    image of reviewer in their forties with glowing skin
    before and after images of a reviewer with visibly large and clogged pores then becoming clean and pore-free

    Promising review: "I grew up with older sisters who took great care of their facial skin. I started using this as a nighttime ritual. Wow!!!! My skin health dramatically improved with a noticeable glow tone and youthful appearance. I'm 71 and people think I'm in my 50s. It seems my fine lines and wrinkles are disappearing. Reverse cellular aging rejuvenation. I love this product!" —Coach Nick

    Get it from Amazon for $13+ (available in two sizes).

    19. A pore-shrinking primer formulated with collagen to help lift and smooth skin. This hydrating primer will also help prevent moisture loss by strengthening your skin's moisture barrier.

    Asian reviewer showing off their poreless-looking makeup
    Reviewer with dark skin with beautiful makeup over the primer

    Promising review: "I won! This primer not only has a pleasant, light, and delicate smell, but it actually works very well too. I have a really oily T-zone and and really dry aging skin everywhere else. Somehow this primer seemed to do whatever my skin needed to keep the makeup in place. I live in a very humid, sub-tropical climate so finding a primer that holds up in nearly 100% humidity is amazing! I had two events to attend two nights in a row and they both lasted too long...hours! My makeup looked as good at the end of the night as it looked when I first put it on and set it that morning. It also made my skin feel so soft. I've been wearing it most of the time without adding any makeup and it really improves the look of my 64-year-old skin. Try it. I think you'll be as pleasantly surprised as I have been." —JanJan

    Get it from Amazon for $17.

    20. Maybelline eyebrow pencil — easily fill in your brows with the pencil end and blend with the spoolie brush end. Perfect and natural-looking brows are a flick of the wrist away!

    A model with one eyebrow natural and the other eyebrow filled in and brushed
    Model using the teardrop shaped tip to shape and the spoolie tip to blend
    Amazon

    The tool comes with two ends, one a small eyebrow brush and the other a specially edged eyebrow pencil.

    Promising review: "I've significantly reduced how much/what types of makeup I've been using. Instead, I focus on a great skincare routine, which has dramatically improved my skin (I'm 42, and this is HUGE for me). Prior to buying this, I didn't use anything on my brows, because, besides a couple barely noticeable spots where they were thinner, they're pretty OK. I bought this, just to try, because the price was great. This pencil is very forgiving. If you put on too much you can easily blend it in with the spoolie on the other end. You can also wipe any off with your finger or a cotton swab if you get it on the skin above or below your brow. I do like the look of my eyes when I use the pencil to define my brows. I think my eyes look more striking and awake. I'll continue to use this product, and I would buy it again. The first day I got this, I tried it at night, forgot I had it on, and went to sleep with it, and when I woke up, it was still intact. So I can say it's long wearing and didn't smudge at all!" —ALP

    Get it from Amazon for $8.50+ (available in four shades and also in a two pack).

    21. An RoC retinol night cream for help reducing the appearance of wrinkles and fine lines while also lifting and smoothing skin. Got dull and dry skin? Well, this might just be the answer to your prayers!

    Promising review: "I have been using this for a few years now and am happy with the results. With long-term daily use along with the RoC Deep Wrinkle Daily Moisturizer, I think anyone should be able to see results. It does not make every line/wrinkle on your face disappear 100%, but it will make them significantly less intense along with lightening any dark spots. I do not find it greasy and it absorbs quickly enough that I can lay my head on the pillow shortly after applying and not worry about it rubbing off on the linens. My skin feels smoother and tighter, and lines have significantly diminished in appearance. As with all skincare products, somethings work better for some people than others. Considering I am over 50-years-old and the only thing that will completely stop the aging process is plastic surgery which I'm not going to partake in, I am pleased with the results I get with my RoC." —Susan E.

    Get it from Amazon for $12.99+ (available in two sizes).

    22. K-beauty rice extract toner because it creates a protective barrier over your skin that'll help prevent water loss, eliminate dead skin cells, and provide moisture. It'll even help balance and refine skin texture. If you're dealing with flaky, dull, or rough skin, try adding this toner to your skincare routine!

    Promising review: "Like many others, I have been looking for the perfect regimen to get that healthy, glass skin. I'm 46-years-old and did not take care of my skin properly during my younger years. I have finally found what works for me. This rice toner is absolutely amazing and my skin is thriving!" Courtney Mishler

    Get it from Amazon for $22.

    23. A fast-absorbing, plant-based Eight Saints face oil made with marula oil, which is high in antioxidants, and jojoba oil, which is great for hydration. You can expect to soothe and smooth skin in one fell swoop!

    image of reviewer with red and inflamed skin
    after image of the same reviewer with calm and smooth skin

    Eight Saints is a woman-owned small biz using only eight plant-based ingredients in their skincare products.

    Promising review: "I have tried several different overnight creams. They just seemed to lay on top of my skin. This face oil is the first product I've used that actually seems to be really absorbed by my skin! When I first applied it, I thought it was very greasy. However, I woke up to very soft and hydrated skin in the morning! I'm in my early 50s and am always on the lookout for a natural product that works, and this one certainly does! Not to mention it doesn't carry the high price tag of a lot of other overnight creams on the market." —Kelly T19

    Get it from Eight Saints on Amazon for $39.

    24. A waterproof crème to powder eyeshadow stick that'll glide on smoothly and make your eyes POP! It's even made with vitamins C and E to help hydrate and protect skin. Because there are matte, shimmer, and metallic options, you'll likely find yourself buying more than one. And who could blame ya!

    Promising review: "I'm 52 with crepey eyelids and they itch and water if a smidge of eye product gets in them. Powder shadow is a complete no-go! Just bought two of these and I am so happy! After years of not wearing shadow, I am back in the game! It goes on creamy exactly where you put it. The smudger works beautifully and it stayed put all day with no creasing, no watery or itchiness. Didn't use any primer, just on clean, moisturized skin Thank you! I will definitely be getting more colors!" —Tania Nicholson

    Get it from Amazon for $13.99 (available in 46 shades).

    25. A cult-fave Dermalogica facial scrub powder formulated with salicylic acid and papaya enzymes for helping remove dead skin cells and evening skin tone while calming your skin. It's gentle enough for daily use!

    reviewer showing results using the exfoliating powder
    a Black reviewer with clear exfoliated skin

    Promising review: "I'm in my 50s and have pretty sensitive skin. Like most women my age, I need to exfoliate (lightly) fairly often, but most products I have tried are too harsh and cause more problems than they solve! So when my esthetician recommended this, I decided to give it a try. So far, I have loved this and it has not caused me any dryness or irritation. I use it on my forehead area daily, and on the rest of my face and neck at least three times a week. It's lightweight enough to leave my skin feeling smooth without the irritation or without feeling like I am using industrial sandpaper on my face! I start out by using my cleanser, and without rinsing, I just add this right on top of the cleanser! Works great!" —Suzie Q

    Get it from Amazon for $18+ (available in two sizes).

    26. An SPF 50+ soft finish sun milk because not only will it provide long-lasting protection from the sun, but it can also stand up to sweat and humidity. You'll get a silky smooth base you can even wear under makeup! 

    In the progression photos above, you can see a reviewer before applying the sun milk, after applying the sun milk, and then the sun milk under makeup.

    Promising review: "This sunblock is hands down the best sunblock you will ever find. I'm 53-years-old. I'm fighting wrinkles and pimples, and this does not make me break out. It leaves a soft matte finish. I use this as my primer as well. You just can't find a better sunscreen than this one. I urge you to buy it, you won't be disappointed." —Tammy

    Get it from Amazon for $20.97.

    27. A L'Oreal Paris's root cover-up spray that won't smudge or leave behind a sticky residue. No grays in less than 10 minutes? Yes, please! 

    But don't feel pressure to hide your grays!

    Promising review: "Lightweight and great coverage on gray/white roots. I bought dark blonde, and it's more of a light brown, but it works well with my highlight/low lights. I’m horrible about getting my hair done every two months. I usually go 4–5 months between colorings to save time and money. I’m 49 and have about two inches of gray growth on each side of my part, so it‘s actually four inches of gray roots on the top of my head. As long as you don’t spray too close, then it doesn’t get heavy or sticky. I highly recommend this product." —Michelle D.

    Get it from Amazon for $9.97 (available in eight shades and also in a two-pack).

    28. A set of satin pillowcases so you can protect your hair (and skin) from the abrasiveness of cotton pillowcases. Its luxurious silkiness will also make you feel like the royalty you are. 👑

    two pillows in coral silk pillowcases on a bed
    Amazon

    Promising review: "My mom started me with satin cases as a teenager. I’m 77 and have no wrinkles except when I smile. It doesn’t tug your face and it’s also good for maintaining your hair style. I bought some for my 8-year-old niece because her hair is so tangled in the mornings!" —Margie Todd

    Get a set of two from Amazon for $9.99+ (available in 5 sizes and 37 colors).

    29. A thin and breathable Glossier skin tint to even your skin tone without clogging your pores. It even contains glycerin to help lock in moisture. This vegan and cruelty-free sheer tint will leave you with a dewy finish.

    Asian model with beautiful glowing skin
    Dark skin model applying the product and you can see how perfectly it blends into the skin
    Glossier

    Promising review: "This is amazing on mature skin and I’m genuinely surprised the brand don’t make more of that fact in their marketing. The tint is so lightweight that it doesn’t sit in pores or emphasize fine lines, so if you have any texture to your skin it’s an absolute godsend. It also has more coverage than the videos might suggest, and I think that’s perhaps because they have for the most part used such young models — essentially their skin is so flawless that you can’t see any difference in the before and after, which fools you into thinking the product must be completely sheer — it isn’t. I love the natural slightly glowy finish which doesn’t have the aging affect of many of the current illuminating products; it’s just brilliant. BTW, I’m 53, but reckon this takes 5–10 years off." —RM

    Get it from Glossier (available in 11 shades) and Sephora (available in 12 shades) for $26.

    30. A blendable powder blush that'll give you a natural-looking glow!

    image of reviewer holding up the rose blush palette
    image of the glittering rose blush swatched on a reviewer's hand

    Promising review: "Beautiful little blush with a glowy, believable finish (but not glittery). Very nice on my super fair, sensitive, 48-year-old skin. Couldn't smell the scent, and it didn't bother my skin. Lasts all day and blends well. Will definitely buy again." —hidetherum

    Get it from Amazon for $11.48 (available in two shades).

    The reviews for this post have been edited for length and clarity.