We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    31 Beauty Products Well Worth Their $20+ Price Tag

    These splurge-worthy products deserve a space in your bathroom cabinet and makeup bag.

    1. Solawave red light therapy wand because it provides four treatments in one: microcurrent, red light therapy, face massage, and therapeutic warmth. Over time, this device may help reduce the appearance of dark circles, blemishes, puffy eyes, and crow's feet.

    A gif of Amanda using the Solawave wand on her cheeks
    A closeup of the wand and a checklist that says
    Amanda Davis / BuzzFeed

    Solawave is an LGBTQ-owned small biz based in Los Angeles. 

    BuzzFeed writer Amanda Davis loves this wand:

    "This. gadget. is. worth it! 👏🏾 Using the Solawave was my first time introducing red light therapy into my skincare routine and the difference in my hyperpigmentation is honestly mind blowing. The tone of my face is much more even and the dark circles around my eyes have nearly disappeared. Essentially, it's like a mix of a jade roller (which I already love using anyway) and an LED mask in one...with microcurrent/vibration therapy, too. You can apply the specific Solawave activating serum or any conductive gel of your choice (I use a different one, myself!) and it will really absorb the benefits when used with the wand. I only use it once every other day (at night) and it's super relaxing. My skin is always ✨glowing✨ the next day!"

    Get it from Amazon for $79.99+ (available in three colors) or straight from Solawave for $149 (available in three colors). 

    2. A super-hydrating Alpyn Beauty moisturizer whose vegan formula also contains ceramides and squalane to help brighten your skin and protect against damage caused by free radicals. This luxe moisturizer melts into your skin, leaving behind a velvety finish.

    a model holding the jar of moisturizer open
    Amazon

    It's also fragrance-free and cruelty-free!

    Promising review: "Older, sensitive skin here; I love this cream. Skin improved quickly. Very helpful for minor sun damage. Goes on smoothly. Absorbs quickly. I dd not experience any flushing or redness, which has been an issue with other products." —TreefrogsGA

    Get it from Amazon for $60.

    3. A quick-drying UV LED nail lamp so you can cut your gel's curing time in half! You can be sure you won't mess up your nails before they've even had a chance to dry thanks to its smart sensor, which automatically starts the curing process without you having to touch anything.

    Promising review: “Love SunUV lamps! I’m an at-home user of gel polish and gel extensions. I’ve used separate UV and LED lamps, which is kind of a pain to have to keep switching between the two and not to mention the space they take up. Step in SunUV! My previous lamps were lower wattage so I decided to purchase a big wattage one and I’m glad I did! I love the faster 30-second curing time with Madam Glam polishes and En Vogue color gels, and the minute curing time with En Vogue Sculpting hard gel. I have three young children, so I rarely get any time for myself and when I do I need to do the things I want fast!” —fairlady_c

    Get it from Amazon for $35.99.

    4. A vegan and cruelty-free skin-tightening Sol de Janeiro body cream made with coconut and açai oil. Its caffeine-rich formula stimulates circulation for smoother-looking skin.

    three models in swimsuits each holding a container of the body cream
    Sephora

    Promising review: “I think it’s safe to say this will always be a repurchase! The smell is absolutely everything and it keeps my body moisturized until my next shower!! Love how smooth it makes my skin feel!” —madelinelloydp

    Get it from Amazon and Sephora for $22+ (available in two sizes).

    5. A blow-drying spray designed to cut your hair-drying time in half while also helping to get rid of frizz and tangles. Its lightweight formula can also help protect your hair from heat damage and breakage. Bad hair day where?

    A reviewer's before image of wet hair
    The reviewer's after image of dry, sleekly styled hair

    Promising review: "I am SUPER STOKED with this blow-dry spray. My hair dresser has been using this on me for years, and I finally purchased it. I wish I hadn’t waited so long. It cuts my blow-dry time down by at least 40%. My hair is much smoother and healthier since I have been using. I like that it protects my hair from the heat of the blow-dryer and my flat iron. I would highly recommend!" —Roxy

    Get it from Amazon for $26.49.

    6. A touchless SPF 38 mister made with cucumber perfect for keeping your face safe and hydrated. It's made with only 16 clean ingredients, so you can also be sure that your skin is getting the absolute best of the best.

    a model spraying the mist onto their face
    Habit

    Here, "touchless" means you can apply and reapply this ultra fine mist without having to touch your face!

    Habit is a woman-owned small biz created by Tai Adaya, who is half Mexican and half Indian/Pakistani. The brand is dedicated to fighting stigma of aging and focusing instead on keeping skin healthy.

    Promising review: "This is such a versatile product! And the cucumber scent is mild. The product absorbs quickly and is a super easy way to re-apply SPF." —Nizvet R.

    Get it from Habit or Sephora for $30.

    7. An overnight recovery balm if your skin's feeling dry, stressed, and sensitive. This balm will nourish your skin while you get your z's on so your face feels moisturized and healthy when you wake up.

    overnight balm
    before/after showing red skin and smoother clearer skin after using the balm
    REN Skincare

    It's cruelty-free!

    Promising review: "This little product is a game changer. It is the silkiest balm, of any kind, that I've ever used. It absorbs completely. In the morning, my skin is so silky soft. I've only been using it for about a week, so I'm interested to see what the long-term results will be. Love the product and the company!!" —Hilary M

    Get it from Ren Skincare for $55.

    8. A frizz-taming moisturizing cream with vitamins E and B5 and sunflower seed extract because your dull and dry hair deserves nutrient-rich hydration. Get smooth locks with this vegan and cruelty-free formula!

    Promising review: “I love all the R+Co products I've tried in the past but this one is by far my favorite. I have ultra wavy/frizzy color-treated hair, and I swim. Managing it is usually a bear, but with this balm I can easily air-dry after the pool without looking electrocuted. It smells nice, isn't at all heavy or sticky, and my normally dry hair gets softer the longer I wear it. The only con is it is a bit pricey for someone like me who applies more often, but honestly considering the pile of failed balms I have in the closet, it's worth every penny to have a product I actually use to the last drop.” —JGwiz 

    Get it from Amazon for $34.

    9. A dust- and waterproof cosmetics display case and organizer so you can keep your beauty products clean and safe. This large-capacity organizer has two divided drawers for your lipsticks, liners, and more!

    Promising review: “I needed storage for my vanity area, so I purchased this product. It is so much larger than what I expected. I have plenty of space for all of my products and still have room in the drawers. It's very sturdy and has held up nicely so far.” —Rose 

    Get it from Amazon for $53.99.

    10. An exfoliating facial cleanser made with glycolic and salicylic acid to help reduce acne and dark spots. It's also got tea tree, peppermint, shea butter, and lavender for a clean that leaves you with even and bright skin.

    before image of reviewer with red acne marks on forehead
    after image of reviewer with clear skin

    Promising review: “I have VERY sensitive, dry, acne-prone skin, so trying new products is a real gamble for me. Because of my skin type, I was worried the exfoliating scrub aspect would be too harsh for me, but I can use this every other day and have no issues. The exfoliation is so gentle, which is hard to find. I love the smell and look forward to using this cleanser because it makes my face feel so good. Like I mentioned, at the moment, I have acne-prone skin due to some hormonal imbalances. As a result, I am suffering from cystic acne around my lower cheeks and jawline area. This cleanser has helped my acne so much. It brings the cystic bumps that usually stay deep under the skin to the surface, which helps relive the pain and heal the spots so much quicker. I love this cleanser and will buy it forever! Do yourself a favor and just buy it already.” —Katelynn 

    Get it from Amazon for $24.90.

    11. An ultra slim, double-ended Anastasia Beverly Hills brow pencil for perfectly defined and natural-looking brows that'll last all day long! And because it's got a spoolie on one end, you won't have to go searching your overcrowded makeup bag for one. Makeup made easy.

    image of reviewer whose eyebrows have been filled in with the soft brown brow wiz
    image of reviewer whose eyebrows have been filled in with the auburn brow wiz

    Promising review: "This is the only eyebrow pencil I use. My eyebrows are sparse in places, and the fine point on this product is perfect. It doesn't look fake at all. You can apply it in tiny short strokes and then use the brush on the other end to blend, and the results are amazing! I've used it for several years now and wouldn't think of using anything else. I just wish I had found this in the first place because it would've saved me a lot of grief and a lot of wasted money." —A shopper

    Get it from Amazon for $25 (available in 12 shades).

    12. An antioxidant-rich deep-conditioning hair mask if your hair is, metaphorically speaking, on its last legs. Your dull and frizzy hair will get the reparative treatment it deserves and you will get vibrant and healthy locks!

    before and after images of a model with frizzy hair that becomes lush and coiled
    Briogeo

    Plus it's cruelty- and gluten-free!

    Briogeo is a Black woman-founded beauty brand offering a high-performance haircare collection that is naturally based and performance-driven to provide visible results for all hair types.

    Promising review: "This is 100% worth the price. Even with thick hair, I can get several uses out of the mini. This mask feels like a good reset for my hair anytime it’s feeling dry or dull. This always makes my hair soft and shiny." —mfanm

    Get it from Amazon and Sephora for $39.

    13. A bundle of color-depositing purple shampoo and conditioner because you didn't pay for those blonde highlights just to end up with orange hair a few weeks later. This toning shampoo will neutralize yellow tones, and the conditioner will leave your hair shiny and moisturized.

    Promising review: “I love that I can go around town and people ask who did my hair and I can share that this look comes from a shampoo bottle. I have naturally blonde hair now and it looks amazing. I love this product because when I get my hair done, it turns brassy yellow. But now I can get and keep the results I want without drying my hair out. Definitely worth the money! Remember though, once purple turns lavender, rinse! Unless you want purple streaks! —Sommer Peel

    Get it from Amazon for $40 (available in bigger sizes).

    14. A skin-evening Il Makiage matte foundation that'll look so natural, you'll wonder if you did actually wake up like this. Not sure which of their 50 shades will match your skin perfectly? Take their simple quiz to find out and receive a free sample to try!

    a bottle of foundation against a black and gold backdrop
    a model wearing il makiage foundation
    Il Makiage

    Promising review: “I always saw the ads for their foundation and had to try it out for myself. I am so glad I did!! The shade match is mind blowing. It offers an amazing finish. Literally feels like a second skin. I am in love with this product.” —Jyotika T 

    Get it from Il Makiage for $45 (available in 50 shades).

    15. A plant-based dry shampoo for simultaneously cleansing, balancing, and adding volume to your hair because you don't have time to do your 15-step wash day process every single day. Made with rice starch and tapioca, this will absorb quickly into your hair, taking care of oil and odor while it does so.

    before image of model with dull and flat hair next to an after image of the same model with voluminous hair
    Act+Acre

    Act+Acre is a woman-owned small hair-wellness business dedicated to making sure you have healthy and clean hair. And because sustainability is important to them, their plant-based products use 90% less energy to be created.

    Promising review: “I have quite fine bleached blonde hair and I normally find that dry shampoo weighs my hair down and leaves it looking pretty stiff. However, this dry shampoo is COMPLETELY different; it's so light and absorbs in so quickly and actually left my hair looking more voluminous. I'm 100% converted!” —Gav 

    Get it from Act+Acre or Amazon for $26.

    16. A vegan and cruelty-free matte and shimmer palette you can use to create bold eye looks, add shine to your cheekbones, or pursue a contour.

    a model with a bright blue eyeshadow look taken from the matriarch palette
    the matriarch palette
    Prados Beauty

    Prados Beauty is an Arizona-based, Chicana/Indigenous-founded beauty company dedicated to creating inclusive and uplifting products. In addition to donating a portion of their proceeds to Native communities in need, they also do charitable work in these communities and support other Native entrepreneurs on our website and social channels.

    Get it from Prados Beauty for $48.

    17. Crest 3D Whitestrips if you wanna forget the cost of a teeth-whitening dental visit. Get these enamel-safe strips instead! You may see a difference in as little as three days.

    This comes with 44 strips, which amounts to 20 treatments plus two express treatments!

    Promising review: “Highly recommended!!!! I am stunned by the results of this product!! I really wanted to whiten my teeth, but professional treatments are so expensive. I decided to go ahead and give this a try. I used exactly as directed every day for the full 20 days, and my husband kept telling me how white my teeth were getting. It's hard to tell when you look in the mirror every day, but I knew there was improvement. Then I looked at the before and after photos and I was amazed.” —beaufam 

    Get it from Amazon for $45.99.

    18. A volumizing and waterproof mascara for defined dark black lashes that stand out! This vitamin-rich formula is also clump-resistant so swipe on as many layers as you want.

    before and after images of a model with and without the mascara on their lashes
    Amazon

    Promising review: “It's pricier than drugstore brands and worth it! The formula goes on sleek and smooth. It lengthens and separates so lashes appear plumper, symmetrically spaced out, and longer. Gives a gorgeous glossy black color and doesn’t smudge or flake when normal contact with eye is had. Comes off easy with face wash or facial wipes.” —F. Pagan

    Get it from Amazon for $25.

    19. An Anastasia Beverly Hills icy gold highlighter with a buildable and weightless formula that offers a unique multidimensional wet-effect shine once set. Go get your glow on!

    a model applying the iced out highlighter to their cheekbones
    Sephora

    Promising review: “I swatched Iced Out just to see and laugh about how white it was...BABY. When I tell you that it's the shade that I have been looking for for YEARS: gold highlighter without that weird, HEAVY, off-white yellow cast underneath. Beautiful!! If you feel that it gives you a slight white cast, just apply a little bit of setting spray. It will disappear and the gold, shiny shade will stay. The base is very sheer. Not chunky at all. A Black girl's dream!” —Nenepink 

    Get it from Sephora for $34.

    20. A fully customizable bundle of shampoo and conditioner from Function of Beauty because your hair is as unique as you are and deserves to be treated as such. All you have to do is take a quiz, and you'll receive the perfect blend of ingredients to nourish your hair.

    screen grab of questions the quiz asks about hair
    side by side before and after images of a model with dull frizzy hair that is then curly and healthy
    Function of Beauty

    Promising review: "OK, the packaging and product itself is — no duh — stunning, so I was slightly worried that my thoughts on this would be swayed simply from how freakin' gorgeous it looks. Thank god I was wrong! I was immediately impressed *just* from the smell, which I got to pick out when I was building my profile. I have a dry scalp (booooo) but I have yet to endure a flaky breakout since I started using this. Plus, I can go days, DAYS PEOPLE, without needing to wash my hair. I don't get how, or why, or how but this shampoo and conditioner have done wonders for my hair. And a lovely bonus: it's toxin-, paraben-, sulfate-, and cruelty-free." —Kayla Suazo

    Get a shampoo and conditioner set from Function of Beauty for $29+ (available in two sizes).

    21. Or a weightless Fenty Beauty highlighter to help you achieve that Los Angeles, sun-kissed glow!

    a Black model with the killawatt freestyle highlighter duo in LIGHTNING DUST / FIRE CRYSTAL on their face
    BuzzFeed editor wearing gold shimmery highlight
    Fenty Beauty, Kayla Boyd / BuzzFeed

    BuzzFeed writer Kayla Boyd waxes poetic about the Killawatt Highlighter in shade Trophy Wife:

    "I can honestly say the Killawatt highlighter has become a staple in my beauty collection. I frequently rock Trophy Wife as not only a blinding highlight, but also a shimmery eyeshadow."

    Promising review: "Gorgeous highlighting color duo with staying power. It blends like a dream and is seamless as an eyeshadow as well. No creasing!" —*GINA

    Get it from Fenty Beauty or Sephora for $40 (available in seven shades).

    22. A powerful warm mist steamer that'll gently open your pores so you can more effectively clean them out. Plus, it's great for moisturizing your face. A spa-level facial at home? Yes, please!

    reviewer sitting in front of the mist steamer
    another reviewer sitting in front of the mist steamer

    Promising review: "This gadget is amazing. It does not take up any space, easy to use, and easy to clean. When you are done steaming your face, it feels incredible. Your pores are opened up and your skin feels soft and clean; it's ready for what products you like to use. It has made a huge difference in my skin in just the few times that I have used it so far." —missusms

    Get it from Amazon for $29.99+ (available in five colors).

    23. A Remington tapered curling wand so you can create tousled and lustrous waves. Plus, this heats up in only 30 SECONDS!

    before image of reviewer with very straight hair
    after image of the same reviewer with wavy curls in their hair

    Promising review: "I've never had a wand successfully work until this one. I recently got the cool girl haircut (medium lob), and this wand was an essential!! It smooths my hair as well. No frizz and lasting waves!! Very happy customer!" —Amazon Customer

    Get it from Amazon for $33.40.

    24. A buildable and blendable eyeshadow palette with foil, matte, and duo-chrome shades sure to have you posting selfie after selfie.

    the do it for the graham palette
    close up of an eye with an eyeshadow look using the palette
    Ulta

    Promising review: "This is my second Beauty Bakerie palette and I am just as happy with this one as my first. If you're on the fence, I suggest that you get it. Great quality, pigmented, and blendable." —BrownGirl

    Get it from Beauty Bakerie on Ulta for $38 or from Amazon for $17.44.

    25. A no-heat hair curler for perfectly loose curls, spirals, twist outs, or waves. This absorbent and smooth curler is made from cotton poplin so your hair stays soft and dries more quickly.

    Reviewer with 3B/3C hair wrapped around the octocurl, which is wrapped around their head
    The same reviewer showing their beautifully defined curls the next day

    Promising review: "This product was very easy to use and my hair actually curled! My hair is naturally very straight and fine, and I am allergic to most hair products so I try and avoid using any. I ran a wet hair brush through my hair to dampen, rolled each hair strand around two of the vertical strips, rolled up, and used the provided hair ties to tie each strand up. The next morning I ran my fingers through my hair and I was done! It is fast, easy, and the final result exceeded my expectations." —Verona B.

    Get it from Amazon for $25.99+ (available in eight styles).

    26. A botanically rich lip and cheek stain so you can enhance your natural coloring and beauty. Blend this stain into your cheeks with your fingers for a lovely blush.

    image of reviewer wearing the stain on their cheeks and lips
    reviewer wearing the forever red color lip stain

    Promising review: “I was very hesitant about spending so much on a lipstick, but I am totally in love with it! it has a very nice tint that last soooo many hours. It looks very natural and doesn't dry my lips at all! Most lipsticks dry my lips so badly, but not this one! I also use a tiny bit on my cheeks! I recommend this product 100%! Ohhhh, and the smell! OH THAT DELICIOUS SMELL!!!! :)” —Phoenix_Bird

    Get it from Amazon for $25.60 (available in three colors).

    27. A double-ended waterproof liquid eyeliner with a micro tip on one end for the most precise winged liner looks. Your cat eye has never looked so sharp and clean!

    image of reviewer holding up double-ended eyeliner
    image of reviewer with winged eyeliner on their face

    Promising review: “This stuff applies on smooth, doesn't smudge, and I'm almost nailing a wingtip. I really like this product. I'll buy it again...and again...and again. It's that good. The main tip is great, and if you have to touch up the lines or ends a little, the micro tip is perfect. It also wipes off easily with regular makeup wipes. My sensitive eyes had no reaction. Try it out!” —Quesadilla Mom 

    Get it from Amazon for $32 (available in two colors).

    28. A vegan Blume acne oil made with clean ingredients that'll help fight off new outbreaks as well as reduce the appearance of acne scars.

    before and after images of a model whose acne clears up
    Blume

    Cofounded by two sisters, Blume is a BIPOC woman-owned skincare company creating natural products to help promote healthy skin for people who experience periods.

    Promising review: “This product is solid gold!!! Way better than I could have imagined. Started cleaning my skin up after the first use.” —Julie H 

    Get it from Blume for $28 or from Amazon for $27.95.

    29. A buildable serum blush you just blend into your skin. It's formulated with squalane, antioxidants, and vitamin E, so your cheeks will thank you for this nourishing color!

    the bottle of serum blush
    a model wearing the blush on their face
    EM Cosmetics

    EM Cosmetics is an Asian woman-owned beauty brand started by YouTuber Michelle Phan creating products to help you express yourself.

    Promising review: "First off, the color is gorgeous! I like how easy it is to apply and how nicely it blends. It's very versatile. I use it for my eyes too. I just love it. It's lightweight and it gives you a dewy glow. Highly recommend." —Anastasia

    Get it from EM Cosmetics for $28 (available in eight shades).

    30. A super fun and bright ice cream-inspired palette with 30 ultra-pigmented shades so you can create bold looks that last all day.

    eyeshadow palette styled with ice cream cones
    Glamlite Cosmetics

    Glamlite Cosmetics is a Latinx woman-owned company from LA that makes gorgeous and playful beauty products inspired by tasty treats.

    Promising review: "This palette is literally the most gorgeous palette I have ever seen. The shimmers are so buttery soft and the pigmentation is off the hook. Definitely recommend." —Jennifer Collins

    Get it from Glamlite Cosmetics for $22 (originally $45).

    31. And finally, a long-lasting matte setting spray for makeup that lasts up to 16 hours! And it'll help control any oil production. Oh, and did I mention that it's vegan and cruelty-free? Because it is.

    an infographic with the matte finish setting spray
    Amazon

    Promising review: “I work 12-hour shifts in the ER, and I cannot believe how well this product works. I wear a mask the entire shift with face foundation on, and there is hardly any makeup transfer onto my mask. I have VERY oily skin PLUS I'm running around all night sweating. This stuff works better than any product I've tried in the past. It doesn't feel sticky, dry, or shiny. I wear matte foundation and have acne, and this product does not alter the makeup coverage or texture. I love it!!!! I will continue to buy this product.” —Meg Van

    Get it from Amazon for $22.

    The reviews for this post have been edited for length and clarity.