We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    Just 37 Beauty Products That Simply Must Contain Unicorn Magic

    They just work way too well to be made out of normal stuff.

    1. A revitalizing hair protein treatment for conditioning and repairing dry, damaged, and over-processed hair. TBH I'm already obsessed with your hair evolution!

    GIF of reviewer shaking their long, shiny hair
    afro-latina with shiny bouncy curls

    Promising review: "I have used this product three times now, and it has changed my hair drastically; it's so soft and glossy looking. I don’t even have to use any leave-in products because it’s so easy to comb through right out of the shower. So inexpensive and better than any hair salon products I’ve used in the past. Works better than K18 or Olaplex." —Alyx Ming

    Get it from Amazon for $6.68.

    2. A long-lasting mascara formulated to give you bold and intense lashes even *you* will think are falsies. Salon quality at a fraction of the cost? Yes, please!

    Promising review: "The best I’ve tried so far, and I used Dior, Tarte, Too Faced, you name it. I always have a problem with brand-new mascara because they have too much product on the brush, especially first few uses, and my lashes stick together. I didn’t have this problem with this one. I could layer it without any product starting to fall off or my lashes sticking together. And I love that they don’t test on animals." —Detti

    Get it from Amazon for $4.99.

    3. A bottle of professional-grade callus-removing gel that'll remove years' worth of calluses quick and easy. Just presoak your feet, apply the gel, let it do its magic, and rinse!

    Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet are the softest they have ever been. Love love love." —Cheri whisker

    Get it from Amazon for $11.99.

    4. A makeup-correcting stick because completely removing your makeup to fix a mistake wastes time you simply do not have. Plus, it's infused with anti-inflammatory vitamin E, which could help your face feel moisturized!

    Model using the stick to correct eyeliner
    Amazon

    Promising review: "Why didn’t someone think of this sooner? For years, I’ve been using cotton buds dipped in makeup remover to remove little goofs or mistakes. This is so much better and portable! Erases waterproof mascara marks around my eyes easily. Must-buy product!!" —Katherine

    Get it from Amazon for $7.97

    5. A L'Oreal natural glow enhancer infused with glycerin and shea butter for an illuminating tint and a sun-kissed glow that lasts all day long. Go get your shine on!

    a Black reviewer wearing the medium lotion
    image of reviewer wearing the deep lotion

    Promising review: "This is the product to buy instead of the more expensive brand (the well-known one with the tipsy animal name lol). The color is beautiful. It's just as good as the $$$ brand." —ANDREA BALKIEWICZ

    Get it from Amazon for $12.49+ (available in four shades).

    6. Some 6-hour hydrocolloid nose patches designed to target pimples, pores, and oil. Plus, it'll be weirdly satisfying to peel this off and see all the gunk hiding in your pores. 

    reviewer photo of their used patch and there are huge white patches to show what the sticker absorbed from their skin
    model wearing the patch

    Promising review: "It's gross in the most spectacular way. The amount of disgusting gunk that came out of my face was appalling and I instantly gagged. However, my nose has never felt so clean and smooth for consecutive days. If you have oily skin I definitely recommend washing your face first and apply it to the nose before moisturizing the rest of your face. If I could give this 10 stars I would." —Justina

    Get 10 patches from Amazon for $16.55.

    7. A pack of teeth-whitening pens so you can get shiny white teeth for far less money than you might've thought. This pen's soft-bristle brush is perfect for anyone with sensitive teeth. It even makes application as easy as saying CHEESE!

    Promising review:This worked quickly! I noticed a difference in three days. And it's super easy to use.” —Amazon Customer

    Get it from Amazon for $18.95.

    8. A box of pore-tightening face masks because their 8-in-1 treatment may leave your skin visibly hydrated, bright, and lifted. You just need to get through the 15 minutes of looking a little like a zombie. But it's worth it!

    Promising review: "I use these about once every other week or so. I have seen drastic improvements in my skin. After one use, my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed the fine lines on my forehead are less noticeable and the overall texture of my skin is more smooth compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted, lol. My uneven skin tone has improved and my face has brightened some. I live and work in the city, and I think you can tell by my skin appearance, but after using these, my skin looks fresh and soft and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel

    Get a pack of eight from Amazon for $24.75.

    9. A plant-based, color-changing blush that reacts to your skin's pH level to create a natural-looking color. No need to waste time finding the perfect shade. It'll absorb super quickly so you'll have vibrant skin in no time! 

    before image of a Black model without the blush and an after image of them with the blush on
    Youthforia

    Youthforia is an Asian woman-owned small business aiming to make makeup that's not only good for your skin but is also not bad for you to sleep in! The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally friendly and reducing their use of fossil fuels.

    Promising review: "Dewy and glowy. I tried it over makeup, and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it, too, because I wanted to see the color change again, and it lasted a really long time for her. The texture was smooth, and it was easy to rub in and blend out." —Summer

    Get it from Amazon or Youthforia for $36.

    10. And a vegan and cruelty-free Essence color-changing lipstick for a personalized rosé shade that complements your skin tone. This semi-permanent lip stain provides long-lasting color!

    Promising review: "I was a bit skeptical at first but it’s my fave!! Turns my lips a ruddy red color and I even use it as a blush. Just dab about 3–4 dots on my cheeks and blend. I also feel like they leave my lips moisturized. I would recommend." —Maria

    Get it from Amazon for $4.99.

    11. Some by Mi Miracle tea tree leaf toner designed to help those with sensitive and acne-prone skin. This exfoliating toner can help reduce the appearance of fine lines, wrinkles, and uneven texture. If you're looking for calmer skin, this might be the toner for you! 

    Reviewer holding the toner
    Three before and after photos that show a reviewer's blemishes slowly disappearing after using the toner

    Promising review: "This stuff works! First of all, there was no purging period, which my acne-prone skin is grateful for. It also doesn't sting or smell harsh. Within a week of using this toner, I stopped having breakouts. My dark spots are slowly getting lighter, and my skin is starting to glow. I'm on my second bottle now, and I have nothing but good things to say. I really hope they never stop making this." —kem

    Get it from Amazon for $14.20.

    12. Or a K-beauty rice extract toner because it creates a protective barrier over your skin that'll help prevent water loss, eliminate dead skin cells, and provide moisture. It'll even help balance and refine skin texture. If you're dealing with flaky, dull, or rough skin, try adding this toner to your skincare routine!

    side by side before images of a reviewer with clogged pores and acne that then disappears
    Hand holding 'I'm from Rice Toner' skincare bottle

    Promising review: "I heard that rice water is powerful for your skin and hair, but I did not expect how smooth my skin would actually get after using a rice toner. Literally SILK!!!! No scent, goes on very smoothly, and absorbs quickly." —Polina

    Get it from Amazon for $18.70.

    13. A reparative K-beauty snail mucin essence with a hydrating and hypoallergenic formula that may help remove dark spots and fine lines.

    Promising review: "This stuff is incredible. I have suffered from minor acne for almost two years, and I finally realized the products I was using were far too harsh for my dry, sensitive skin. After using gentle products and eventually moving on to K-beauty, I found this to lighten all the scarring from the years of picking at my breakouts. My scarring is still a bit noticeable, but it has gotten tremendously better thanks to this product and this product alone." —Marc

    Get it from Amazon for $17.

    14. A waterproof Nyx liquid eyeliner with a flexible and easy-to-use precision tip for perfect wings every single time. Plus, it's cruelty free and vegan!

    Promising review: "This liquid eyeliner works great and lasts a long time. It does a fine line and can easily make it thicker. My favorite eyeliner." —Stacey M Elkins

    Get it from Amazon for $9.99 (available in black and brown).

    15. Or a double-ended eyeliner stamp if you don't wanna have to trial and error your way to the perfect cat-eye. This smudge-proof and waterproof formula will keep you looking fierce all day long.

    reviewer with a gorgeous cat eye
    reviewer holding up the stamp end of two eyeliners

    Promising review: "It’s so easy to use and fast! I wore this eyeliner in the dead heat of a humid Georgia summer, and even though the rest of me was wilted, my eyes looked fantastic! I bought two sets — one for home and one for travel. I wear glasses, so I have to get really close to the mirror to make sure I don’t mis-stamp, but it’s really hard to mess up. I will be buying again definitely!" —Chloe H.

    Get it from Amazon for $14.98 (available in three sizes).

    16. A rejuvenating eye cream because its vegan ingredients absorb quickly into the skin to help start the process of brightening and lifting your under-eye area. Perpetual late nights got nothing on this cream!

    before and after images of a reviewer whose dark, saggy under eyes become less saggy and brighter
    image of reviewer holding up container of eye cream

    LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products.

    Promising review: "I never ever write reviews. I have tried every eye cream out there. Not one does what is says. This was immediate! I saw softening of my wrinkles and crow's feet. It’s amazing. I will be buying this again and again." —melisa delaney

    Get it from LilyAna Naturals on Amazon for $15.99+ (available in three sizes).

    17. Or a skin-smoothing polar bear hydrating eye stick that'll help reduce under-eye circles and puffiness. Its formula is enriched with glacial waters to help improve your skin's elasticity. Get ready to feel refreshed!

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had serious dark circles and bags under my eyes, and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    Get it from Amazon for $9.99

    18. A lightweight E.l.f. putty primer infused with squalane to help minimize the appearance of pores and moisturize your skin. This vegan formula will grip your makeup so it doesn't slip and slide all day.

    reviewer image of the putty primer
    reviewer wearing the putty primer under makeup

    Promising review: "Normally, my makeup goes on great, but once it dries, it's super crusty and shows my pores. But this made everything so smooth, and my skin has never looked so healthy." —Taylor Kessinger

    Get it from Amazon for $10.

    19. A pore-control Anua heartleaf-extract cleansing oil for gently and effectively ridding your face of dirt, makeup, and blackheads. This hypoallergenic formula has soothing ingredients that won't cause clogged pores.

    Person holding a bottle of Anua Heartleaf 77% Soothing Cleanser in a bathroom setting
    reviewer with clean and glowing skin after using the cleansing oil

    Promising review: "I used DHC Deep Cleansing Oil for 15 years until they started hiking up their prices; I had to find an alternative. I came across many influencers on Instagram who recommended this, and I took a chance even though I have very sensitive skin and break out easily with new products. The consistency is very different from DHC, but it still did the job well when it came to removing makeup. It’s been about three months, and I have to say there is a visible difference in my skin. All the sebum on my nose, which I thought was blackheads, is pretty much gone, and my skin has a smoother texture. None of this happened when I used to use DHC. Plus, it’s much cheaper. You can’t beat that. I highly recommend this product. It removes all makeup thoroughly, and skin overall improves. I will continue to purchase this cleansing oil for a long time as long as they don’t change the formula and don’t raise the price as DHC did. I’m a fan!" —Hanna Lee

    Get it from Amazon for $17.69.

    20. A Color Wow anti-frizz spray that'll combat humidity by repelling moisture. Just blow-dry to activate! This gluten-free formula is designed to give your hair a luscious glow.

    a reviewer with shiny curls
    image of a reviewer with perfectly straight hair with no frizz

    Promising review: "This stuff is legit amazing. Mississippi heat down here — 'real feel' is 111 most days. My hair usually starts to look frizzy and sorta funky wavy in some spots as soon as I leave the house due to the ridiculous humidity we have here. I am so impressed. Somehow, it gave my usually flat-to-my-head hair some volume as well. All I did was shampoo, conditioner, towel dry, and then blow-dry with tension like the back of the bottle says." —ChrisandLeslie

    Get it from Amazon for $12+ (available in two sizes).

    21. A hypoallergenic cream-to-powder highlight because it'll give you that sunny glow you're after. Radiance looks good on you!

    Promising review: "This is just gorgeous. It sells out in the store the second it hits the shelves so I am so glad that I can order it from Amazon. This highlighter is stunning. I wear it on the cheekbones and bridge of my nose and in the inner corners of my eyes. You will not regret buying this. I prefer it over the various Becca highlighters that cost twice as much. It has the heavenly scent of coconut, and it is slightly creamy but goes on as powder and just sinks into the skin." —Debbie

    Get it from Amazon for $11.99.

    22. A mattifying dry shampoo powder whose benzene-free formula is designed to absorb excess sweat, oil, and dirt without leaving behind a white cast. Refresh your hair with this voluminizing powder!

    image of reviewer with burgundy curly hair
    before image of reviewer with frizzy, dirty hair
    after image of reviewer with clean and smooth hair

    Promising review: "I didn't think it would work well...but holy COW. It looks like I just washed and styled my hair. And I DIDN'T. It brought my curls (I curled my hair two days ago as well) back to life. Gave my hair body and a healthy glow. NOT GREASY. No matting. I love the applicator as well...you just dab it on your roots. It leaves a little white powder so you can see where you've applied it. But then you just run your fingers through your hair plumping it up a little, and no more white. Just beautiful clean voluminous hair." —Jamie

    Get it from Amazon for $18.

    23. An eight-second L'Oréal lamellar rinse-out treatment for shinier, healthier, and silkier hair in, well, eight seconds. This treatment targets damaged areas to help give you smooth and shiny hair.

    A reviewer with defined coily hair
    another reviewer with long, dark, shiny hair with no frizz or breakage

    Use this two to three times per week after shampooing your hair, and remember not to use it on your scalp. This treatment is just for the length of your hair.

    Promising review: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER use it in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Get it from Amazon for $9.59.

    24. A delightfully scented foaming mousse formulated with coconut and shea oils to hydrate hair, define curls, and combat frizz. It's also a great mousse to use atop natural protective styles like knotless braids.

    a reviewer with shiny, loose curls
    another reviewer with short, shiny, coils

    Promising review: "Possibly better than Deva Curl foam mousse, and I can buy six of these for the price of one Deva Curl. This stuff is awesome. I have type 2c curly hair that, without mass product, gets like Krusty the Clown frizzy. I've loosely been following curly girl routines, sulfate/paraben/yada-yada free shampoo and conditioner, curly girl microfiber towel, satin pillowcase, the whole nine yards. I usually have to put serum, mousse, and sometimes hairspray in it to make it look decent, but then it's all crunchy. I used this stuff on my damp hair and let it air dry, and my hair looked so nice. It was soft, too, not crunchy. I actually had some nice curls form. So if you're at the end of your rope with your unruly hair, give this stuff a try, and if it doesn't work for you, it was only $4, not $24." —MrsT 111111

    Get it from Amazon for $3.98.

    25. A vegan and paraben-free self-tanner if you simply refuse to wait for the sun to come out to get the glow you deserve. Get the tan of your dreams in just an hour!

    before and after images of a reviewer's pale skin becoming darker
    image of reviewer holding up spray can

    Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer 

    Get it from Amazon for $8.99+ (available in seven shades).

    26. A nail and cuticle repair oil that'll help soften cuticles and strengthen your nails when used daily.

    Promising review: "My nails have always been cracked, thin, and brittle. I read about this product and decided to give it a try. It’s the first time I have been able to grow out my nails. I’m so amazed by this product that I had to come back to write my first review. It really works!!" —Stace

    Get it from Amazon for $9.90+ (available in three sizes).

    27. A moisturizing and nonsticky Etude lip tint whose water-based formula absorbs quickly, leaving behind a perfect and long-lasting color. Pucker up!

    reviewer before and after image with added red tint to lips
    reviewer holding red version of the lip tint in their hand

    Promising review: "While I haven't tried the Benefit lip tint, I saw this on TikTok and appreciated the lower price point. I am SO glad I gave this a chance! I only have the Cherry color, but it is the perfect natural color and can be deepened as desired upon application. There is no sticky residue, and it is not drying or irritating. It looks great alone but even better with gloss on top. Love!" —Mollie

    Get it from Amazon for $6.85+ (available in five shades and combo packs). 

    28. tinted plumping lip oil made with cocoa butter, beeswax, and essential oils to help lock in moisture as it gives you the pout you deserve.

    Promising review: "I love this product. It's so glossy. It's definitely better than the Dior lip oil and cheaper." —Lexi

    Get it from Amazon for $6.70 (available in five colors).

    29. An extreme hold tinted eyebrow gel because it'll not only help you create the perfect brow shape but also help you keep that shape for up to 16 hours. This flake-resistant brow mascara offers a natural look you'll be glad you can get every single day.

    before photo of a reviewer's natural lashes
    after photo of the same reviewer's lashes looking thick and defined after applying the eyebrow gel

    Promising reviews: "If you like feathery soap brows, this product is for you! Less is more! Cute packaging and the price blows my mind. Much better then Patrick Ta compact of soap brow product and about 30$ cheaper!" —ShellBell

    "This is a great product if you want that hold! It really does keep the brows exactly as you want them. I used to use the one from Anastasia, but it's nothing special and far too expensive. This is my new go-to!" —Mel

    Get it from Amazon for $9.97 (available in five shades).

    30. A hydrating and lightweight E.l.f concealer that offers long-lasting full coverage, gives a satiny finish, and doesn't flake off. This concealer is doing The Work®.

    Promising reviews: "This stuff works better than my Naked concealer, and it lasts all day! I will not be going back; you just can’t beat it for the price." —Leslie Strasshofer

    "I used to use Tarte Shape Tape and wanted something that performs well but was more cost friendly. This is it! Doesn’t crease, sets well, and wears all day on my skin. I have repurchased this twice now!" —Taylor

    Get it from Amazon for $7+ (available in 25 shades).

    31. A coconut oil-rich leave-in cream you can let air dry for perfectly smooth and hydrated curls!

    Reviewer showing results of using OGX air-dry cream
    Reviewer after using OGX air-dry cream

    Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while, my waves resemble curls, but the frizz is always there. I've only used this product once so far, and I never want to be without it. I put some on after towel drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant, so I was skeptical, but after about 15 minutes, I caught a glimpse of my hair in the mirror, and I was amazed. It looked styled. I slept on it, and it still looked great in the morning!!!" —mich0610

    Get it from Amazon for $7.97.

    32. An Urban Skin Rx 3-in-1 cleansing bar because it cleanses, exfoliates, and helps brighten skin. It's formulated with kojic acid, azelaic acid, and niacinamide and may be gentle enough to use daily (although you may need to work up to this).

    before/after of reviewer's skin looking glowy after using the bar
    the sponge sitting on top of the sub with the cleansing bar inside

    Just dampen the included sponge and run it across the bar until you create a creamy lather!

    Promising review: "10/10. I bought it after watching many TikToks about this product. I'm so glad I did. It made my face really even, and I rarely get acne anymore." —Julie

    Get it from Amazon for $14.77+ (available in two sizes). 

    33. A rainbow eyeshadow palette that will make just about any lewk possible! This highly pigmented palette contains cool and warm tones as well as mattes and glitters, so go absolutely awf.

    a hand holding the palette of 40 rainbow shades
    reviewer's eyeshadow look with orange, pink, and yellow shades from the palette

    Promising review: "I really love this! The colors (that I've tried so far) go on wonderfully and blend easily. I had recently bought a palette by Morphe; I had never tried them before, but they looked nice. It was HORRIBLE! The colors were chalky, didn't blend, and barely showed up. This is so much better and for a third of the price!" —adorkable

    Get it from Amazon for $9.99

    34. A lightweight liquid blush you can build up for impressive coloring. Made with vitamin E and green tea, this blush can also nourish your skin!

    Person's hand with DIOR blush swatch on wrist next to blush container
    Close-up of a person wearing liquid blush on cheeks and lips

    Promising review: "I absolutely adore how this blush looks on my skin! The texture is stunning, giving my cheeks a natural, radiant glow. Plus, the doe foot applicator makes application a breeze, effortlessly blending onto my cheeks for a flawless finish. It's become a staple in my makeup routine!" —LMC

    Get it from Amazon for $9.99 (available in six colors).

    35. An Arctic Fox semi-permanent hair dye to achieve out-of-this-world coloring sure to make you stand out from the crowd. This vegan formula is gentle enough for frequent use and even conditions your hair as it colors it!

    reviewer showing off red and orange ombre hair
    same person with vibrant teal hair in a wavy hairstyle

    Promising review: "Love it! The product smells fantastic and is easy to apply. I have fairly long hair and one bottle was more than enough. I had previously balayaged my hair about six months ago and the color took very well to the highlights we put in. It came out darker where my natural brown is and much brighter (pinkish burgundy) where it was previously bleached." —Rebecca

    Get it from Amazon for $13.99+ (available in 2 sizes and 23 colors).

    36. A waterproof cream-to-powder eyeshadow stick that's hydrating and rich in antioxidants since it contains both vitamins C and E. This double-ended stick even has a built-in smudger, so you don't have to dirty another brush to get the perfect application.

    image of reviewer wearing the stone matte eyeshadow on their lids
    another reviewer wearing the evergreen shimmer eyeshadow on their lids

    Promising review: "As I have gotten older, I want to spend less time getting ready. I love these eyeshadow sticks. I originally purchased them to see if they were similar to the Laura Mercier Caviar sticks. These are more affordable and, in my opinion, better quality. The shadows last all day. I even used them as eyeliner. I have repurchased several times and own a number of shades." —Kristin Jones

    Get it from Amazon for $16 (available in 53 colors).

    37. A texturizing sea salt hairspray for added volume and hold. It contains nourishing aloe vera, and can help create ~waves~ while leaving behind an enchanting coconut scent.

    Promising review: "Love this sea salt spray! It brought my natural wavy hair to life with a little spritz and scrunch." —Anna Ivanov

    Get it from Amazon for $19.99 (available in two scents).

    The reviews for this post have been edited for length and clarity.