We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A skin-evening eyeshadow primer because you didn't perfect your pink-to-orange ombré and cat-eye eyeliner for it to melt before the whole world could see it! This clear, waterproof primer will have you thanking it later.
Promising review: "Wow, this little tube packs a big punch! I no longer have eyeliner in the crease of my lids anymore! I was using MAC which I was told was the best of the best and about $25 and still had eyeliner bleeding on my lids. This is half the price and works much better. It's perfect!" —Joanne
Get it from Amazon for $13.99.
2. A botanically-derived eyelash serum if you want fuller, thicker lashes without having to resort to falsies. In as little as 3–5 weeks, you could be batting your newly very dramatic lashes at everyone you meet.
Promising review: "This product has absolutely changed the game!!! I have longish eyelashes to begin with, but after using this for two months I literally look like I have extensions. Someone the other day asked where I got my lashes done and I told them it all came from this serum. Absolutely 100% 5/5 stars." —Emma Hopkins
Get it from Amazon for $28.99 (available in two colors).
3. A lip-plumping gloss set formulated with vitamin E and collagen to not only help give your natural pout a boost but also moisturize your lips. This set includes one lip plumper and one minty sleeping mask.
Promising review: "I have used a lot of different lip-plumping products. It is 1/3 the price of TooFaced Extreme and works just as well if not better. The plumping effect is awesome as well as the color refresh!!!" —Kristin K. Black
Get it from Amazon for $10.49.
4. A plant-based face serum that blends vitamin C with hyaluronic acid, vitamin E, witch hazel, and jojoba oil to help brighten your skin so you can light up every room you enter.
Promising review: "I never leave reviews, but I've had problematic skin all my life and this serum has really changed my skin game. I've been using it for 3+ months now, but I could tell a difference within the first week of using it. My skin is tighter and plumper at the same time (somehow!), more moisturized, and healthy for the first time in my life, honestly. After three months, my acne scars are fading, my face has way less breakouts. I just reordered the bigger size because I use it twice a day and I can tell when I skip a use. I cannot recommend this product enough!" —kristin
Get it from Amazon for $21.80+ (available in two sizes and in multipacks).
5. An anti-bacterial butt acne-clearing lotion made with tea tree oil to help prevent breakouts. Truly have a bottom as smooth as, well, a baby's bottom.
Promising review: "Recently I had an acne issue on my butt and thighs. Nothing in my lifestyle had changed so I wasn't sure how to deal with this! Thankfully I stumbled across this product! Game-changer! Not only did it quickly heal everything, but it also kept me moisturized! Even though my issue has cleared up, I continue to order and use to prevent any future problems!" —connor wells
Get it from Amazon for $24.99.
6. A roll-on waxing kit whose wax is made of mild ingredients to help prevent any irritation. You'll wanna pet your own smooth legs for hours after using this!
The kit includes a 40W high-power roll on wax warmer, two boxes of wax (honey and lavender scented), six packs of calming oil wipes, and 100 nonwoven wax strips. But, don't feel any pressure to wax your body hair if that's not your style!
Promising review: "Tried this roller wax for the first time, and it has changed the waxing game for me. Very easy to use and clean up. Not time consuming, no mess, highly recommend. No need to spend hundreds at the salons." —Jatinder Kaur
Get it from Amazon for $33.99.
7. A revitalizing hair protein treatment for conditioning and repairing dry, damaged, and over-processed hair. TBH I'm already obsessed with your hair evolution!
Promising review: "This product is incredible. Works better than Olaplex and for 20 dollars less! I have medium-length dyed hair that gets very frizzy and this is changing the game for me!!" —Mica MacKay
Get it from Amazon for $7.15.
8. A Solawave red light therapy wand because it provides four treatments in one: microcurrent, red light therapy, face massage, and therapeutic warmth. Over time, this device may help reduce the appearance of dark circles, blemishes, puffy eyes, and crow's feet.
Solawave is an LGBTQ-owned small biz based in Los Angeles.
BuzzFeed editor Amanda Davis loves this wand:
"This. gadget. is. worth it! 👏🏾 Using the Solawave was my first time introducing red light therapy into my skincare routine and the difference in my hyperpigmentation is honestly mind blowing. The tone of my face is much more even and the dark circles around my eyes have nearly disappeared. Essentially, it's like a mix of a jade roller (which I already love using anyway) and an LED mask in one...with microcurrent/vibration therapy, too. You can apply the specific Solawave activating serum or any conductive gel of your choice (I use a different one, myself!) and it will really absorb the benefits when used with the wand. I only use it once every other day (at night) and it's super relaxing. My skin is always ✨glowing✨ the next day!"
Promising review: "It’s been a game changer. You can really see a change on your skin almost instantly!" —Anonymous
Get it from Amazon for $147.35+ (available in two colors) or straight from Solawave for $149 (available in three colors).
9. A long-lasting mascara formulated to give you bold and intense lashes even *you* will think are falsies. Salon quality at a fraction of the cost? Yes, please!
Promising reviews: "This mascara actually changed the game for me. It’s so good" —yaraalsulaimi
"I NEVER write reviews unless I either really love something or hate it, and I LOVE THIS MASCARA. I am a mascara fanatic; I buy mascara constantly, always trying to find the best one. So, this mascara is super cheap and the best one I've bought so far. This mascara doesn't clump (unless you don't know what you're doing) and it has great volume and thickness. You can use one coat to be subtle or you can keep building it up. It also lasts all day. I HIGHLY RECOMMEND THIS! It's a steal. Better than all the higher-end mascaras I've tried and the drug store ones. I will most definitely be buying another one when my current one runs out." —Amazon Customer
Get it from Amazon for $4.99.
10. A bottle of professional-grade callus-removing gel for removing years' worth of calluses quick and easy. Just presoak your feet, apply the gel, let it do its magic, and rinse!
Promising reviews: "I have never been able to remove the callus from my heels in YEARS. This product here has changed the game for me. It's a must buy especially for those with extremely rough and cracked feet." —Latisha
"Best foot callus remover I have ever used! Most callus removers I have purchased in the past were not very effective. So I was encouraged by the reviews. I saw that a lot of reviewers mentioned to be very careful not to leave it on longer than three or four minutes. My feet were the softest they have ever been. Love love love." —Cheri whisker
Get it from Amazon for $15.99.
11. An exfoliating glove that'll help you bring the spa experience home. Easily lift away dead skin to reveal soft and glowy skin.
Promising reviews: "This mitt has literally changed my dried-out skin. It’s a game changer." —Jane
"You might think you're exfoliating your skin but TRUST ME, you haven't been. You'll be SHOCKED and maybe even a little disgusted when you see how much skin comes off on these gloves the first time you use them. Take a long, warm shower, then, with no soap, use these mitts after you're all rinsed off. Scrub your body well in a circular motion. Then look at the mitts! They'll look like they've been sprinkled with flour! You'll never get that much skin off your body again with subsequent uses, so don't forget to look because it's incredible. And get ready to be bowled over when you dry off. Hello softness!!!" —isaidso
Get it from Amazon for $7.99+ (also available in a pack of two).
12. A vegan matcha-infused moisture stick you can use pretty much everywhere! Dry lips? Yup. Dry patches of skin? Absolutely. The dark circles and puffiness under your eyes? Of course.
Check out a TikTok of the matcha stick in action.
Cocokind is a San Francisco-based, woman-founded small business that specializes in botanical-forward skincare.
Promising review: "Just get it. This product is a game-changer and such a universal item to have in your lineup. I use it under my eyes, on my eyebrows, and on my lips and hands daily. When it's dry in the winter and I am dealing with patches of dry skin (eczema), this is literally the only thing that calms down the inflammation without irritation. I keep one at home and one stays in my purse; I will never be without this staple item." —courtney r
13. Paula's Choice BHA liquid exfoliant if you're sensitive to scents but want to gently unclog your pores, as well as exfoliate and brighten your skin. This unscented leave-on formula is even gentle enough for daily use (though you may need to work up to it!).
Promising review: "I bought this in a dark time: My skin texture was garbage, all my pores were massive, I had clogged pores all over my face, and I was just waiting for them to become actual acne. I got this because I just wanted SOMETHING to help with my skin texture while I waited for my oral prescription. Now listen here — THE FIRST time I used it, I saw a difference. My forehead and my cheeks right to the side of my nose were flawless. I don’t know what kind of stuff was in it that provided immediate results. I thought maybe that was just 'fake' results, like it has something to gloss over the skin surface to give the appearance of smoothness. But then I used this stuff twice a day for four days, and alllll of the tiny red pimples all over my cheeks and forehead were gone and my pores STAYED small! I am telling you. This product has changed my whole face in under a week. It’s so clear! I expect to have full celebrity skin going forward. You have to try this. You barely need to use any of it, too. It’s a thicker gel liquid, so it smooths on so easily and you don’t have to use a ton like with a toner or micellar water. I’m just shook. I’ll buy this for the rest of my life!!" —K Fied
Get it from Amazon for $13+ (available in two sizes).
14. A flat top hexagon foundation brush since you're tired of the splotchy application you get from your sponges. This brush leaves no streaks behind, and because it does not absorb product, you'll likely have to use less of it. Looking flawless just got a little easier.
And it comes with a case!
Check out TikTok of the makeup brush in action.
Promising review: "This has changed my makeup game. I love it! I don’t know if it really helps to save product but it does apply it seamlessly and quickly. It’s shortened my makeup time and gives me a great, even finish." —Marcella
Get it from Amazon for $9.99 (available in nine colors).
15. A moisturizing and vitamin E-infused makeup-correcting stick because having to completely remove your makeup to correct a mistake wastes time you simply do not have.
16. A cult-fave facial applicator brush so you can easily and evenly spread your skincare products over your face. You'll love how swiftly you can apply masks, peels, and serums.
17. A reparative K-beauty snail mucin essence with a hydrating and hypoallergenic formula that may help remove dark spots and fine lines.
Promising reviews: "I’ve been a Kiehl's baby all my adult life but this serum has been a game-changer. I have oily skin, in my 30s, Asian. I’ve noticed significant change. I love the dewy feel in the morning. My face is softer, less forehead wrinkles. Three pumps for face and neck is enough. I pair this with The Body Shop's Oils of Life moisturizer. Great value for my money." —Hanah D.
Get it from Amazon for $20.99.
18. And an all-in-one face-repairing cream with hyaluronic acid from the same company because it'll moisturize, hydrate, repair, AND soothe irritated skin. This also contains snail mucin which aids in exfoliation.
Promising review: "I suffer from stubborn cystic acne. I have never been able to fully clear it from my skin, even with products from dermatologists. After a couple of weeks of using this moisturizer, my skin was CLEAR. It’s truly unbelievable and I have no words to describe how it works other than 'it changed my skincare game!!' I recommend this product to everyone. It leaves your skin feeling soft and firm and has no fragrance, which I love. Please try this." —Austin
Get it from Amazon for $24+ (available in two sizes).
19. A rejuvenating eye cream with vegan ingredients that absorb quickly into the skin to potentially help brighten and lift your under-eye area. Perpetual late nights got nothing on this cream!
LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products.
Promising review: "I never ever write reviews. I have tried every eye cream out there. Not one does what is says. This was immediate! I saw softening of my wrinkles and crow's feet. It’s amazing. I will be buying this again and again." —melisa delaney
Get it from LilyAna Naturals on Amazon for $14.99+ (available in three sizes and a two-pack).
20. Hydrocolloid acne patches for times when you feel a pimple coming on. Wear one of these overnight and wake up to find that your acne gunk has been absorbed by the patch.
21. A vegan and cruelty-free holographic nail polish if your aesthetic is a little bit futuristic and a little bit alien chic. It's also long-lasting and chip-resistant. And don't let the glitter fool you — this nail polish is a breeze to remove.
ILNP Cosmetics is a small biz making truly iconic polishes.
Promising review: "This nail polish line is a game-changer!! Gorgeous color, super sparkly, smooth application, and long-lasting. Hasn’t chipped at all in days. I will definitely be ordering other colors." —Brittany A
Get it from ILNP Cosmetics on Amazon for $10+ (available in a variety of colors).
22. A CeraVe body wash with salicylic acid and ceramides that'll help you deal with any "chicken skin" flare-ups. This can exfoliate your skin and leave it feeling moisturized!
Promising review: "I’ve had keratosis pilaris on my arms for as long as I could remember. I’d exfoliate and moisturize religiously, and it’d make a very slight difference. This body wash is a game changer! I’m usually pretty skeptical, and as someone who has spent SO MUCH MONEY on skincare that people rave about, I’ve learned to not expect much...but truly, I love this body wash. It makes my skin so soft and smooth — even though my KP isn't entirely gone, the difference is noticeable. The bumps aren't as big and red, and there is less of them. It is pretty expensive for the size, but it’s well worth the investment." —Hna9
Get it from Amazon for $13.99.
23. A hypoallergenic cream-to-powder highlight because it'll give you that sunny glow you're after. Radiance looks good on you!
Promising review: "Game changer. I usually wear bronzer and highlighter and this is an amazing combo of both!! Smells amazing and looks sooooo good!" —Ashley Hall
Get it from Amazon for $11.99+ (available in four colors).
24. A Color Wow anti-frizz spray built to help combat humidity by repelling moisture. Just blow-dry to activate!
Promising review: "This product is a game changer for anyone with dry, fragile, color-processed hair who is looking for an instant transformation. I can now easily comb through my hair when wet, and it blow-dries to be smooth, silky, and strong, with lots of body and bounce. It's amazing. Highly recommend. Will use forever" —KMK
Get it from Amazon for $28.
25. A sleek, rechargeable folding travel mirror so you can check in on your fierce lewks anytime and anywhere. It has three light modes to choose from to help you ensure your lipgloss is still poppin'.
Promising review: "I am a performer and travel the area doing gigs. I usually get ready at home but from time to time I have a gig where I will do a costume change. I have been looking for a good light mirror that was easy to travel with for a while now. The fact that it's about the size and shape of a tablet lets me know it's going to fit in my costume bag perfectly. Frequently, the venues I perform at have very little 'dressing room' space. You know what I mean if you've ever done your makeup in a bar bathroom. So having something that is easy to bring with you and lights you well is a game-changer. A+ kids." —Amazon Customer
Get it from Amazon for $30.99+ (available in five colors).
26. A fast-acting and vitamin-rich overnight banish gel made with salicylic acid that works to draw excess oil and impurities from your skin. It'll help take care of any unwanted blemishes and contains no parabens, synthetic fragrance, or phthalates.
27. A daily facial spray for calming stressed-out skin. Dealing with post-workout breakouts or eczema-induced redness? You might wanna add this rescue spray to your skincare regimen.
Tower 28 is an LA-based, Asian woman-owned small business creating nontoxic, vegan, and cruelty-free beauty products for all skin types.
Promising review: "This saved my skin. Game changer for my acne-prone, extremely sensitive skin." —BacconandYEG
Get it from Tower 28 on Sephora for $12+ (available in two sizes).
28. A super popular L'Oréal hyaluronic acid face serum if you're looking for something that absorbs quickly into the skin, relieves dryness, and offers a sheer and dewy finish. It also contains vitamin C to give a boost to your skin's inner glow.
Promising review: First off I’m a 47-year-old woman, and up until a year ago I had oily skin and still got zits and blackheads and omg my pores...then hormones change and my skin did too. I’ve been using it about a month and the difference is obvious. My skin feels moisturized but not greasy AT ALL. And my skin feels more supple and my pores are a lot less visible." —Jamie J. Berry
Get it from Amazon for $19.98+ (available in two sizes).
29. A Chi thermal haircare kit to give dry and damaged hair the protection it needs from any heat you might be using to dry and style it. You'll get a leave-in treatment, a shampoo, and a moisturizing protection treatment. Your hair has never looked so good! No offense...
BuzzFeed writer Jordan Grigsby fell in love with this kit:
"You see that shine? That volume? That bounce? Babyyyy my hair is FLAWLESS. Witchcraft, right? Oh, and if you could feel it?! HONEYYYY, so, so soft and silky. It is seriously bone-straight and looks and feels soooo healthy! And, my hair is NATURAL (other than the obvious blue dye); I haven't used relaxers or keratin treatments in over 10 years. Now, I am by no means a hairstylist, and nothing tops their magical hands, but sweetieeeee, these products blow my mind. This trio does what needs to be done, and like, I did it — I delivered these results. Nothing has ever made my hair look like this unless a stylist was styling my hair. And when I step out of my house, you cannot tell me I'm not the most fabulous person in the world — I'm literally Beyoncé. My hair flows and bounces as if I have a personal fan in front of me, and I CANNOT keep my hands out of my hair. The shampoo and conditioner help get ALLLL the product buildup out of my hair and leave my hair feeling squeaky clean. Then, I add my serum (before blow-drying and again before straightening), and BAM — I'm flawless. The combo of all three is just *chefs kiss*, and they help protect my hair from heat damage. If you want a magic wand to set everything off, invest in the Babyliss straightener! My hairdresser uses it so I grabbed one too and now I always look like I just stepped out of the salon."
Get it from Amazon for $23.94.
30. A creamy color corrector stick with hyaluronic acid that you can use to balance out dark circles and dark spots and even out your complexion. You can also use this multistick to add color to your eyes, lips, and cheeks!
Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising review: "I have pretty prominent genetic blue circles under my eyes. I've spent most of my makeup years trying brighteners that were light pink. This has completely changed the game for me! The product itself is very nice, lasts a long time, blendable, and the packaging feels luxe. I'm on my second tube. I love it!!" —Makeup Lover
Get it from Amazon (available in nine shades) and Live Tinted at Ulta (available in five shades) for $24.
31. An antioxidant-rich tattoo balm and aftercare cream perfect for helping new ink heal since it forms a protective barrier on your skin to help moisturize and soothe. It'll also help make old ink look new by enhancing vibrancy, clarity, and contrast.
Mad Rabbit is a Black-owned small business specializing in all-natural products to heal, protect, and enhance tattoos.
Promising review: "Game changer! Never going without it! This really works. Brightens up tattoos, enhances color and makes your skin feel wonderful! I've been using it daily on old and newer tattoos and just love the results. Will buy again and again!" —M Duitsman
Get it from Mad Rabbit on Amazon for $18.99.
32. A Honeyskin face and body cream because it's formulated with Manuka honey, shea butter, and wild oat extract that work together to help soothe, nourish, and restore skin. Reviewers with eczema and rosacea have noted how this has helped calm their skin.
Promising review: "This moisturizer is a game changer! I am going through menopause so at first I thought I was dealing with hormonal adult acne, but it kept getting worse — turning into a perpetual rash with small pimples and red bumps. I was reluctant to be in photos, and I even stopped caring how the rest of me looked because I was so distraught about how my face looked. I don't wear foundation so I knew that wasn't the cause. I even stopped using any moisturizers for a while trying to isolate the cause, but that only resulted in a scalier version of red rash and bumps. I finally realized I was probably dealing with rosacea and went in search of something to alleviate it. Literally hours after I first applied it to my face, the redness and bumps were noticeably reduced. Within two days, almost all traces were gone. I still have to be careful of rosacea triggers, but this product has literally given my self-esteem back. I can't say enough good things about it. The icing on the cake is that my face is more soft and wrinkle free because this moisturizer is so rich — something that my older skin really needed, but was hard to finish a product that didn't make everything worse. Many thanks from a grateful customer!" —Margie
Get it from Amazon for $19.10.
33. A Bedhead hair waver tool with multiple settings to help you get the perfect shiny, frizz-free waves. It also boasts a tangle-free cord for easy storage.
The reviews for this post have been edited for length and clarity.