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    31 Beauty Products From Target That Don't Cost A Lot, But Will Be Used All The Time

    "These products are absolutely essential." — your skin and hair. "I agree" — your wallet.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. An E.l.f. Cosmetics makeup blending sponge that takes seamless application to new heights. This baby can be used wet or dry to blend liquid or powder products with a streak-free finish. Blend on, beloved!

    A burgundy makeup sponge

    Promising review: "Works great and doesn't shred with use like other brands I've tried. Cleans easy and the price is perfect!" —LisaM

    Price: $6

    2. A Dove moisturizing conditioner designed to hydrate every👏 last👏 strand👏 of your mane. Plus, it protects against daily wear and tear. Dry fall/ winter hair, you've met your match!

    A bottle of hair conditioner

    Promising review: "I have to wash my hair every day, since I get very sweaty from my workouts, and this leaves my hair so soft and manageable. My hair feels soft and clean without feeling greasy or dry." —Kimberly

    Price: $7.59

    3. A deep waver lauded by reviewers for sculpting beachy waves that last day and night — so you can exude tropical vibes without paying for a trip to a tropical paradise. Just grab a tasty cocktail to set the vibe🍹!


    Promising review: "I really like this product!! I have been using it for about a week now and I love the way my hair looks. It looks like beach waves. Some days, I add mousse or sea salt spray, but today I just curled it and left the house and I think my hair looks the best today. Would totally recommend." —julesrules

    Price: $24.49

    4. A cuticle oil balm guaranteed to soothe parched skin, thanks to its aloe, safflower, and vitamin E oil. Smooth it around bare or polished nails to score healthy-looking hands STAT.

    A eom holding a tube of cuticle oil balm

    Promising review: "LOVE IT! It's more convenient to carry than the gel-style cuticle oil in the tube, and more effective. My skin just drank it up. Buying another for my desk at work." —Kat121 

    Price: $8.99

    5. A bottle of hyaluronic acid serum meant to hydrate skin, help fight signs of aging, and boost radiance for a dewy complexion.

    bottles of the serum

    Promising review: "I love this stuff. It definitely plumps your face up and gives you a nice glow." —Hardworkerloveslilgifts

    Price: $5.99+ (available in two sizes)

    6. A leave-in treatment you'll actually love, since it combines the power of coconut milk and egg white protein to strengthen, detangle, and hydrate all hair types. Healthy hair, do care!

    A bottle of leave-in hair serum

    Promising review: "This product makes my hair so soft and easy to detangle without much breakage!! I’ll always use this product, it is the BEST!!!" —Coconut Hair Milk

    Price: $6.79

    7. A retinol night cream because no rule says you can't pamper your skin even as you sleep. This essential works to reduce puffiness, provide moisture, and repair skin while you count sheep.

    A small jar of nighttime facial moisturizer

    Promising review: "I love this so much! I’m always trying new products and will be sticking with this one. Affordable and effective. It feels so nice on my skin after washing my face before bed, and have seen improvements in my skin!" —Jmsch

    Price: $29.49

    8. A Camille Rose deep conditioning mask for folks looking to restore dry, unruly hair back to its former glory. This glorious formula strengthens, softens, and nourishes, all in the blink of an eye.

    A jar of hair mask

    Promising review: "This is really a life-changing product for my hair. My hair is heavily dry and damaged, and this helps to restore moisture to my poor hair. I went without it for a while and just was reminded about how different my hair is without it. I love this product." —Ellie

    Price: $19.99

    9. A tube of correcting concealer to help correct, highlight, and achieve an even-looking complexion, all with just one step. Multifunctional products always come in handy!

    A set of makeup concealer tubes
    Instagram / Via

    Promising review: "I have very purple under eyes and even full coverage concealers couldn’t cover it the way I wanted. This product under concealer changed my life! My under eyes are bright and no purple shows through! Can’t recommend enough!" —Maddie

    Price: $4.99 (available in 19 shades)

    10. A John Frieda frizz control hair serum crafted to show dry, frazzled strands who's boss. This smoothing serum protects hair from heat damage and repels humidity. Bonus: It seals in moisture and leaves you with smooth and silky locks. Jackpot💖!

    A bottle of hair serum

    Promising review: "Finally, a real frizz control serum that works!! Have frizzy and semi curly hair. I use it on wet hair and I'm done...wake up with smooth curls. Love this. Tried it in Hawaii and worked perfectly." —m

    Price: $12.69

    11. A jar of oil-free facial moisturizer that will welcome your skin to the world of hydration. Thanks to its niacinamide and vitamin E, this number restores skin radiance and protects it from artificial blue light. You're welcome!

    A jar of face moisturizer
    Instagram / Via

    Promising review: "I added this moisturizer to my lineup and it is amazing. It compliments my other products perfectly. It leaves my face feeling soft and dewy without being sticky. Also, a little goes a long way. This moisturizer is my best friend." —Dani 

    Price: $12.99 

    12. A self-tanning applicator mitt guaranteed to help you achieve a streak-free, picture-perfect tan, sans stained hands and a hefty price tag. Cancel your salon appointment, boo😉!

    A woman wearing a tanning mitt with a ball-shaped sized of tanning product

    Promising review: "I got this mitt for my first time using self-tanner. I’ve now used it a few times. I was surprised by how easy it is to apply. I didn’t have any problems with streaks. Also, the inside of the glove is lined so you don’t get your hands covered in the tanner." —Mary

    Price: $5.99

    13. A tube of Too Faced Better Than Sex Mascara that gives every last one of your lashes major attention. It volumizes and conditions, with an hourglass-shaped brush to make sure that each lash is fully coated.

    Instagram / Via, Target

    Promising review: "This is the only mascara that makes it look like I have lashes, being that my lashes are really really short. I hate them but this mascara convinced me otherwise. I love it! Well worth the money. It's amazing for sure. I highly recommend!!!!!!!" —shaqunad

    Price: $15+ (available in two sizes)

    14. A curling wand meant to give you gorgeous spirals, without giving yourself sore arms in the process. This tool heats up in just 30 seconds, and works to keep your strands silky smooth while styling. Yep, we're in love!

    A curling wand, makeup brushes, and a rose

    Promising review: "I’m obsessed with the way my hair turned out with this hair curler. I highly recommend this to beginners in hair styling as well as advanced people in hair styling. I always get compliments on my hair when I use this curler. Looks gorgeous in person and in pictures. My mom is a hair stylist and she uses this on her clients all the time!!!" —Courtney Blommer

    Price: $24.99

    15. A tube of brightening eye gel that's packed ginseng root extract and vitamin C and will tackle your dark under-eye circles like a pro! Plus, it provides the delicate skin around your eyes with instant moisture. Luxury skincare at its finest!


    Promising review: "Give it time but it definitely works!! I almost gave up on this stuff, but after about two weeks, I noticed my stubborn under eye circles were gone. The super low price is just the icing on the cake as I’ve used $30, $40 and $50 dollar under eye creams, even tried an $80 dollar one and it did nothing. I highly recommend!!" —Bree793

    Price: $17.99

    16. A tub of Aztec Healing Clay lauded by beauty lovers all over as the créme de la créme of multifunctional products. This offering can be used to treat acne, blemishes, bug bites, even dry hair, and can be used for facials. Recognize a must-have when you see it!

    A tube of bentonite clay
    Instagram / Via

    Promising review: "I love this stuff. It works on your hair, as a detox for underarms, and as a face mask. I’m sure it does other things as well. Great product!!!" —Nedaap

    Price: $7.99

    17. A Milani eyeshadow palette that plays👏 no👏 games👏 with true pigmentation. This drugstore favorite offers a mix of mattes and shimmers that can take you from day to night with ease. Lackluster eye makeup? Don't know her!


    Promising review: "WOW... I was not expecting this to be so pigmented for the price. It's a great department store purchase that blends just as well as my much more expensive brands." —Its meeee

    Price: $14.99

    18. A Dove dry shampoo for folks who are ready to banish greasy strands between wash days. This spray works to absorb excess oils, refresh, and cleanse your hair, to tide you until the next time you suds up your tresses.

    A can of dry shampoo, a bouquet of flowers and a stapler

    Promising review: "Very nice, with a fresh scent that doesn’t leave your hair feeling weird. It's the best dry shampoo I’ve tried." —Mikey

    Price: $6.99

    19. A L'Oréal long hair repairing shampoo meant to strengthen longer strands and help seal in split ends. One more thing — this baby also instantly detangles and repairs damaged strands, without giving you that weighed down feel. Long hair lovers, rejoice😊!

    A bottle of shampoo

    Promising review: "This shampoo is amazing! From the first use I saw and felt an immediate change. My hair is soft, silky, and full of body. This saved my hair!" —hazel90650

    Price: $5.99

    20. A micellar cleansing water for days when quick skin cleansing sessions are on the agenda. This three-in-one essential removes makeup, boosts skin radiance, and lifts away dirt and debris seamlessly for all skin types, with no harsh rubbing required.

    A bottle of makeup remover

    Promising review: "It cleans all of makeup beautifully and it’s not harsh on my skin. This product leaves my skin beautiful and clean without any perfumes and chemicals." —SouthernLizy

    Price: $8.59

    21. A facial serum crafted to kick bacteria to the curb and give your skin proper TLC. Filled with bacteria-fighting Zeolite, this skin-saver protects, moisturizes, and rejuvenates with every drop! Acne troubles? Officially a thing of the past!

    A set of serum bottles and boxes

    Promising review: "This serum is fast becoming a staple for me. I love the glow it gives me. The zeolite in it really helps with fighting acne. I guess it is a perk of the anti bacteria property of zeolite. I love it." —Toyin Tomapep

    Price: $13.99

    22. A tinted moisturizer made to bridge the gap between skincare and makeup. This innovative offering firms, hydrates, and retains skin moisture, while providing flawless coverage without the heavy feel. Bonus: It has SPF 30!!!

    A tube of tinted moisturizer

    Promising review: "It's a good foundation that doesn't feel heavy, but covers well. It stays on all day and and I like the SPF. Will buy again." —Dgm

    Price: $19.99 (available in eight shades)

    23. A SheaMoisture leave-in treatment designed for textured hair types that leaves you with soft, moisturized strands. It melt knots and tangles like butter and helps improve manageability. Treat yo' self, beloved💖!

    A bottle of leave-in treatment

    Promising review: "I love the lightweight formula, level of hydration, and nice smell. It didn’t make my hair greasy, and it’s also a great detangling product." —tort

    Price: $14.99

    24. A Maybelline setting powder that works like magic to keep your makeup in place. Unlike most setting formulas, this helps you achieve a matte finish and keep shine at bay. Consider yourself Instagram ready!

    A jar of setting powder with bananas

    Promising review: "This really helped to stop the concealer under my eyes from getting cakey or creased! I use it on my moist blender sponge (the tip part), dip it heavily into the powder and 'bake' it, and it completely dissolves and becomes translucent and colorless. It’s wonderful!" —Mjb 

    Price: $12.69

    25. A Remington heated straightening brush, because everyone deserves to be able to achieve straight strands without damage. The brush has anti-static coating and smooth ceramic bristles to satisfy your ~pressing~ desire for silky smooth strands with no frizz in sight.

    A heat straightening brush

    Promising review: "I love this heated brush. I initially bought it to help my hair get straight when getting braids, but I use it with hair oil and it got my curly hair pretty smooth. It's an amazing find and works super quickly compared to using a flat iron." —Littykitty

    Price: $29.99

    26. A Camille Rose growth serum created to help you achieve your long hair dreams in no time. This Black woman-owned favorite stimulates the scalp and prevents breakage — all without the greasy feel. We have a winner!

    A bottle of hair serum

    Promising review: "I absolutely love this hair oil. I am seeing awesome results. I am going to keep on buying it." —Kuty patootie 

    Price: $15.99

    27. A tinted lip balm that nourishes, hydrates and adds a sensational pop of color to your pout💋. In other words, it covers all the bases!

    A set of tinted lip balms

    Promising review: "I was pleasantly surprised by how much I like this product. I’ve tried other tinted lip moisturizers that leave no color at all, despite it saying they are tinted. This one leaves just enough color and moisture to make lips look fresh." —Jen

    Price: $8.99 (available in seven shades)

    28. A set of under-eye patches formulated with vitamin C to help you add some brightness to your eyes first thing in the morning.

    A woman wearing blue under-eye patches

    Promising review: "Finally, an under-eye patch that works for me! They're pretty easy to separate from the backing. It did not dry out under my eyes even with me leaving them on for longer. The skin under my eyes was noticeably brighter!" —Lauri 

    Price: $4.99

    29. A Nyx Cosmetics waterproof eyeliner with a slender brush tip that makes it oh-so-easy to sculpt precise lines and gorgeous wings. Pick this up and watch smudged and runny eyeliner become a thing of the past.

    A woman applying eyeliner

    Promising review: "I love it, especially for the price. It has a very precise point and it does not smudge. It's easy to create the perfect wings."ELT

    Price: $8.99 (available in two colors)

    30. A hair serum designed to help deeply moisturize, prevent dryness, and visibly repair split ends in all hair types. One-and-done products for the win!

    A bottle of hair serum

    Promising review: "I love this conditioner light enough for me to use everyday, but strong enough I don’t have to. It's the perfect conditioner." —Sheartsg

    Price: $8.59

    31. A peel-off mask that comes in major clutch to remove all kinds of gunk from skin. Perfect for all skin types, this must-have plumps, hydrates, and makes skin glow. Shine bright like a diamond✨!

    A woman holding a peel off mask package

    Promising review: "I loved this mask! It peeled off evenly, and it has a nice smell. It's not too strong and It made my face look bright. It didn’t hurt or burn. I went out and bought four more!" —Kaycie

    Price: $1.99

    The reviews for this post have been edited for length and clarity.

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