Cape Of Good Hope SPCA ADOPTIONS #CHOOSEYOURFAMILY
The Cape of Good Hope SPCA in Cape Town collaborated with a local award-winning ad agency on their upcoming SPCA Adoption campaign: “You can’t choose your family but you can choose your dog. #chooseyourfamily #perfectmatch The core objective of this campaign is to drive adoptions along with changing attitudes and behaviors around animals that will ultimately assist SPCA’s nationwide in reducing strays, unwanted litters and euthanasias across South Africa.
The core idea for our adoption campaign centers around the warm, joyful experience of bringing a rescue animal into your family and the adverts convey this in a fun and unique manner. Creative Director Justin Gomes says of the campaign “After spending time learning more about the organization, what really stood out for us about the SPCA is just how committed they are to finding a pet that matches your personality type and physical environment. And this was a real differentiator for us - so much so that it informed the insight for the campaign - with the SPCA you get to choose a family member that totally complements you. We then relied on award winning director Anton Visser to bring our vision to life and his light, comedic touch has really provided all the nuance and charm needed to deliver our message in an emotionally resonant way.”
Allan Perrins, CoGH SPCA CEO says, “The adverts which have been created are amazing - really unique, tongue-in-cheek and very uplifting. Keep an eye out over March to catch our television and radio adverts broadcast across DSTV, E-TV and national radio channels. If you are thinking about bringing an animal into your life there really is no other choice than the adoption of a SPCA rescue pet.”
We really want to inspire those people who have reached a point in their lives where adding to their family is now an option (e.g. a new house; getting married; couple moving in together etc.). We want to ensure that when choosing a pet, the public know that they can find a loyal and wonderful companion at their local SPCA and that he or she has been carefully matched to fit into their lifestyle with ease. Above all they are making a choice to give a deserving animal a second chance at happiness.
Cape of Good Hope SPCA ADOPTIONS #CHOOSE YOUR FAMILY
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