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7 Times Beauty Gurus Shattered Gender Stereotypes

Social Media has allowed for more diversity in the beauty community and it looks like male and trans vloggers are having a moment. Here’s how they’re changing the beauty scene, one slayage at a time:

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When 17-year old New York based MUA James Charles was chosen last year by CoverGirl to be its first-ever male spokesperson next to Katy Perry. #Deceased.

The Huffington Post

When Manny Gutierrez became Maybelline’s rep for it’s new line of mascara.

Via Maybelline

Or when he collaborated with Makeup Geek to create the best eye palette hands down!


When MySpace boy Jeffree Star created his own brand and blessed us with Androgyny a.k.a. that liquid lipstick that crashed our bank accounts and his website.

Jeffree Star YouTube

And 18-year old Hawaii-based Instagrammer Bretman Rock got signed to host the 65th Miss Universe Red Carpet. #HairGoals

Miss Universe

When Trans vlogger Gigi Gorgeous’ YouTube transition gave millions inspiration and hope.

YouTube / Via Gigi Gorgeous

I mean we all cried a little after watching the trailer for her biopic This is Everything.

View this video on YouTube

YouTube / Via Gigi Gorgeous

When Miss Fame became a spokesperson for L’oreal Paris and rocked this look at the 69th Cannes Film Festival red carpet.

Fashion & Style

Or when PatrickStarrr called beauty a genderless form of expression on Forbes and collaborated with Sephora to create nail polish for unicorns. YAAASSS QUEEEN.


These beauty gurus are doing more than just makeup. They are breaking gender stereotypes and challenging society's superficial gender labels. They're here to stay and brands like Benefit, Maybelline and L'oreal have realized their immense potential.

Their cut-crease looks are not just cutting a hole through our pay check but also haters' intolerance. WE ARE HERE FOR YOU GURUS!

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