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When 17-year old New York based MUA James Charles was chosen last year by CoverGirl to be its first-ever male spokesperson next to Katy Perry. #Deceased.
When Manny Gutierrez became Maybelline’s rep for it’s new line of mascara.
Or when he collaborated with Makeup Geek to create the best eye palette hands down!
When MySpace boy Jeffree Star created his own brand and blessed us with Androgyny a.k.a. that liquid lipstick that crashed our bank accounts and his website.
And 18-year old Hawaii-based Instagrammer Bretman Rock got signed to host the 65th Miss Universe Red Carpet. #HairGoals
When Trans vlogger Gigi Gorgeous’ YouTube transition gave millions inspiration and hope.
I mean we all cried a little after watching the trailer for her biopic This is Everything.
View this video on YouTube
When Miss Fame became a spokesperson for L’oreal Paris and rocked this look at the 69th Cannes Film Festival red carpet.
These beauty gurus are doing more than just makeup. They are breaking gender stereotypes and challenging society's superficial gender labels. They're here to stay and brands like Benefit, Maybelline and L'oreal have realized their immense potential.
Their cut-crease looks are not just cutting a hole through our pay check but also haters' intolerance. WE ARE HERE FOR YOU GURUS!
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