12 Female-Led Indian Brands You Should Definitely Support This International Women's Day

How am I supposed to stop myself from clicking "Add to cart"?

This International Women's Day, we at BuzzFeed wish to support and celebrate some fantastic beauty, home decor, books, fashion, and food brands that are led by amazing Indian women. These women deserve more love for their hard work everyday, but especially on this special day!

*This, by no means, is an exhaustive list.

1. BlissClub

Instagram: @myblissclub / Via instagram.com

Founder: Minu Margeret

BlissClub sells activewear that specifically caters to Indian women and #WomenWhoMove. Instead of "rough-body-shackling garments that one has to squeeze into, they provide soft-airy-body-sculpting garments that one could slide into". Oh and they make leggings with pockets! :')

Visit their website.

2. FAE Beauty

Instagram: @faebeautyofficial / Via instagram.com

Founder: Karishma Kewalramani

FAE, aka "Free And Equal Beauty" creates beauty products that particularly cater to Indian skin. Moreover, the images of their models on Instagram are totally real and unfiltered. They have fantastic lip glosses, lipsticks, mascara + brow gels, lash primers, cleansers, and sunscreens. FAE does affordable bundles in case you wish to try multiple products and often sends freebies like tote bags and scrunchies with every order. 

Check out their website.

3. Asa

Instagram: @asabeautyindia / Via instagram.com

Founders: Asha and Sukriti Jindal Khaitan

Asa is all about clean and conscious beauty that has been carefully curated. They have everything from concealers, powders, and blushes, to multi-purpose lip and cheek tints. They've been encouraging consumers to make sustainable choices by making their products refillable. 

Check out their website.

4. Monsoon Harvest

Instagram: @monsoonharvest / Via instagram.com

Founders: Umeshwari Machani and Srivardhan Sethuram

If you love a healthy breakfast, especially in the form of millet mueslis, vegan granolas, gluten-free oats, and high-fibre cereals, Monsoon Harvest will probably be your best friend. They also sell excellent trail mixes, crackers, and coffee. 

Check out their website.

5. Slurrp Farm

Instagram: @slurrpfarm / Via instagram.com

Founders: Meghana Narayan, Shauravi Malik, and Umang Bhattacharyya

Slurrp Farm is proudly made by two mothers and aims to provide healthy, natural, and delicious food for children. You can buy toddler cereals that are made out of ragi, millet pancake mixes, millet noodles, millet cake mixes, and so much more!

Check out their website.

6. Kiro Beauty

Instagram: @kirobeauty / Via instagram.com

Founder: Vasundhara Patni

Kiro is "a clean beauty brand that believes that one should indulge in makeup that is filled with goodness, goodness, and more goodness". I can confirm that their massive varieties of matte lipsticks, blush duos, mascaras, and eyeliners are indeed replete with goodness. You can also read all of the details about the key ingredients that go into their products, on their website.

7. The Tribe Concepts

Instagram: @thetribeconcepts / Via instagram.com

Founder: Amritha Gaddam

The Tribe Concepts boasts of an array of sustainable, vegan, and cruelty-free skincare and haircare products that find their roots in Ayurveda. There's everything from miracle hair oils and hair cleansers to collagen-boosting masks and combs made out of neem.

Visit their website.

8. Zubaan Books

Instagram: @zubaanbooks / Via instagram.com

Founder: Urvashi Butalia

An imprint of Kali for Women, a feminist publishing house and the first of its kind in India, Zubaan Books publishes everything from gender-focused academic books and literary fiction, to biographies and autobiographies of women, and fiction written by female writers.

Visit their website.

9. Tan & Loom

Instagram: @tanandloom / Via instagram.com

Founder: Rukmini Guha

Tan & Loom aims to "design multi-faceted handbags for the multi-faceted woman" and brilliantly does so with its premium and beautifully crafted leather bags, briefcases, wallets, and mobile slings. Oh and they only use vegetable tanned leather, which is friendlier towards the environment.

Visit their website.

10. Skionn Apparels / Simbaa Lifestyle

Instagram: @skionnapparels / Via instagram.com

Founders: Mridul Sharma and Aditya Naik

Skionn Apparels and Simbaa Lifestyle collectively sell the cutest hoodies, t-shirts, joggers, crop tops, planners, notebooks, trunks, and makeup brushes! Oh and did you know that one of the founders is also a popular YouTuber?

Visit their website.

11. Artchetype Studio

Instagram: @artchetypestudio / Via instagram.com

Founder: Shivali Vakil

Artchetype Studio has excellent stationery products such planners, notepads, and sticky notes, that "make your workspace speak oodles about your personality and inspire you to create the magic only you can".

Check out their website.

12. Whispering Flames

Instagram: @whisperingflames / Via instagram.com

Founder: Afia

With candles that are based on books, movies, and tv shows, Whispering Flames is India's first bookish candle store. They have candles with cute names like "Messy Bun, Getting Stuff Done", along with lip balms and stickers.

Check out their website.

Which ones did we miss? Feel free to share some of your favourite women-led brands in the comments!

Oh and also check this post about more female-owned brands out!