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3 Reasons Why Stereotype Co Is "Not Like The Other Kids"

We explain the ways that Stereotype Co has been able to differentiate themselves from other streetwear brands.

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1. They Help People Make Clothes

Flynn Ferguson / Via facebook.con

Instead of keeping all of their fashion recipes locked in their studio in Stapleton, Stereotype Co manages to find time to teach people how to make clothes. They have ran workshops supporting non profit organizations and schools including Staten Island Arts, Projectivity, The Future Project, JCC, P.S.21, and the Gerald Carter Center. The Collective plans to work with many more organizations in the future. Stereotype Co has gone above and beyond to create 'Tee Parties' which gives the community a chance to make their own merch. These events allow people to turn any drawing, photo, or idea into a shirt on the spot. It's no wonder why all of Staten Island has fallen in love with Stereotype Co.

2. They Give People Bookmarks

Stereotype Co / Via

And a lot of them. When the brand launched off in 2008, founder David Nudelman (better known as 'Noodlez') would make bookmarks from scratch and hand them to everyone he met along his travels. Once they got booked to go on tours with Mike Stud, G-Eazy , and Tory Lanez they decided to print them instead. "The bookmarks are no longer made from scratch but we customize each one by writing people's name on them" says, Dave. Since 2008 Stereotype Co has collaborated with artists and organizations such as Eroc, Young Lucid, ChrisRWK of Robots Will Kill and Projectivity. Over 21,000 bookmarks have been donated to kids around the world.

3. They Create Art Projects to Help Friends

Elaine Mendez / Via

Stereotype Co is quite the philanthropic lifestyle brand. You would almost think they are a non-profit organization by their resume. Over the last 3 years they have raised money for musical instruments in schools working with organization Projectivity through a series of events titled 'Musication'. They raised just about $3,000. In addition they have worked with artists to raise over $2,000 for Hurricane Sandy Victims through their project 'Unbreakable'. Their most recent work has been collaborating with art collective Labyrinth Art Collective to create a wearable back brace for a friend in the community. Over 12 artists contributed original works of art that was applied to body brace that was once white. Watch this video to see the whole story. They most recently created a line of merchandise to help their friend get a new wheelchair. The line is called 'Not Like The Other Kids' and is available here.

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