Scott Heigelmann is an internationally acclaimed designer, visual artist, brand architect, and author. His work explores the intersection of design, commerce, inclusion, and visual cognition. He is a founding partner of Heavy, a global design consultancy that fuses intelligent design, adaptive branding, and advanced media to create radically inclusive visual identity systems and brand experiences.
A Rubin Scholar, Heigelmann received a bachelor’s degree in design from Montserrat College of Art, and completed his senior research in advanced visual studies at the Massachusetts Institute of Technology. Heigelmann continued his design education at Harvard University, where he is a Sert Council member at the Harvard Graduate School of Design.
Heigelmann’s executive thesis introduced the concept of “adaptive branding”, wherein he posits that flexible, dynamic, “living” brand identity systems provide maximum organic stability, and that static identity systems are no longer agile enough to perform in today’s media environments.
Prior to founding Heavy, Heigelmann served for six years as principal creative director at Oracle, leading its Media Products Group in the design and branding of high-profile media products for Fortune 500 clients worldwide.
Heigelmann is a “40 Under 40” award recipient, a voting member of the GRAMMYs, a founding member of the Statue of Liberty Museum at Ellis Island, a panel judge of the MITX Awards, and a fellow at MoMA in New York City.
Past projects include design, brand identities, naming, and advanced media for believers such as CBS, Oracle, Ducati, The Grand, Drake, Y-3, Kennedy School, Explorateur, Yale New Haven Health, The Kraft Group, YMCA, Shrine, MGM Grand, Foxwoods, and a robust roster of commercial and cultural entities that embrace the power and inclusivity of design.
Heigelmann’s latest publications, “Radically Inclusive Design” and “Laws of Adaptive Branding,” are now available through Harvard Square Research.
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