As part of its ad campaign, clothing brand Jack and Jones put up giant billboards in over 30 cities, of Ranveer Singh carrying a woman on his shoulder. The tagline read, "Don't hold back. Take your work home".
And people on Twitter were obviously pissed off by blatant sexism the ad reeked of.
Siddharth also tweeted about the ad being in poor taste.
A new low for women's rights in the workplace in India. What were they thinking? #Fail
Soon after, the brand conceded to the outrage and withdrew the ad.
Regret that one of our billboards has caused distress, we did not intend to offend anyone. #NOTHOLDINGBACK and withdrawing it immediately.
Earlier today, in an interview with Times Now, Singh apologised for terribly dropping the ball on this one:
"We got it wrong on one of the billboards and I'm sorry this happened. We've rectified it by having that hoarding taken down ASAP everywhere from over 30 cities overnight. I treat all women with utmost respect, professionally and personally."
Me, when my fave is problematic:
